GLOBAL vs Wusthof:Which is more popular?
In October 2026, Wusthof had more branded searches than GLOBAL among BBQ tool brands worldwide. Wusthof had about 120 branded searches, while GLOBAL had 90. Wusthof made up 9.2% of all BBQ tool brand searches we track, and GLOBAL accounted for 6.9%. When we asked ChatGPT and Google AI Overviews about BBQ tool brands, Wusthof appeared in one of the five answers and GLOBAL in none.
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Top BBQ tool brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Wusthof was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. GLOBAL did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Weber5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
OXO5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Cuisinart3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Traeger1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Wusthof1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
ZWILLING0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
GLOBAL0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Napoleon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about BBQ tool brands
5 answers
Asked ChatGPT
“Which BBQ tool brand should I buy?”
Asked ChatGPT
“What are the best BBQ tool brands?”
Asked ChatGPT
“What's the best BBQ tool brand for easy grilling?”
Searched Google, AI Overview
“best bbq tools”
Searched Google, AI Overview
“grill tool set”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is GLOBAL or Wusthof more popular in search?
This chart shows how often people search Google for GLOBAL and Wusthof by name. Each line represents a brand's share of searches for all eight BBQ tool brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Wusthof, GLOBAL. The figures are in the table below the chart.
View monthly share of searches table
| Month | Weber | ZWILLING | Traeger | Wusthof | OXO | GLOBAL | Napoleon | Cuisinart |
|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 55.5% | 12.5% | 9.5% | 11% | 6% | — | 2% | 3.5% |
| Dec 2025 | 57.1% | 8.6% | 10% | 11.6% | 8% | — | 2.3% | 2.3% |
| Jan 2026 | 51.8% | 9.8% | 9.8% | 12.5% | 10.7% | — | 2.7% | 2.7% |
| Feb 2026 | 54.7% | 8.1% | 9.3% | 12.8% | 8.1% | — | 3.5% | 3.5% |
| Mar 2026 | 42.9% | 5.4% | 5.4% | 16.7% | 10.3% | — | 3.4% | 15.8% |
| Apr 2026 | 63% | 4.3% | 5.8% | 6.3% | 12% | — | 6.3% | 2.4% |
| May 2026 | 59.7% | 1.9% | 5.7% | 7.3% | 15.6% | — | 7% | 2.9% |
| Jun 2026 | 60.8% | 1.9% | 6.5% | 2.3% | 17.2% | — | 7.8% | 3.6% |
| Jul 2026 | 58.5% | 2.4% | 7.8% | 2.9% | 17.1% | — | 6.8% | 4.4% |
| Aug 2026 | 63.8% | 5.2% | 5.2% | 4% | 12.1% | — | 6.9% | 2.9% |
| Sep 2026 | 60.6% | 7.6% | 7.6% | 6.1% | 10.6% | — | 3.8% | 3.8% |
| Oct 2026 | 50% | 10% | 9.2% | 9.2% | 8.5% | 6.9% | 3.8% | 2.3% |
Wusthof sells other things too, so only its searches that name this product count here, like “wusthof meat fork”.
How has branded search for GLOBAL and Wusthof changed worldwide over the last 12 months?
2 findings
- Wusthof was ahead of GLOBAL in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Wusthof’s share of searches among BBQ tool brands worldwide moved from 11% to 9.2%, and its estimated monthly branded searches moved from 220 to 120.
How did search popularity change for BBQ tool brands worldwide in October 2026?
1 change
In October 2026, Wusthof overtook OXO to rank 4th among BBQ tool brands worldwide, with 9.2% of the searches.
How are GLOBAL’s and Wusthof’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using GLOBAL’s and Wusthof’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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