Keter vs Sunbrella:Which is searched more?
In September 2026, Keter had more branded searches than Sunbrella among outdoor furniture brands worldwide. Keter was estimated to have 74K branded searches compared to Sunbrella’s 33.1K, and held a 1.5% Share of Search versus Sunbrella’s 0.65%. These are worldwide searches for English-language branded terms.
Follow Keter vs Sunbrella and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Keter or Sunbrella?
Compare the outdoor furniture brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Keter, Sunbrella. The figures are in the table below the chart.
View monthly share of search table
| Month | Bunnings | Mitre 10 | Freedom Furniture | Keter | Hartman | Sunbrella | Kettler |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 80.7% | 13.3% | 3.2% | 0.98% | 0.8% | 0.44% | 0.53% |
| Nov 2025 | 80.3% | 13.2% | 4% | 0.97% | 0.65% | 0.36% | 0.53% |
| Dec 2025 | 81.6% | 13.3% | 2.7% | 0.66% | 0.99% | 0.24% | 0.44% |
| Jan 2026 | 80.4% | 13.2% | 3.2% | 0.97% | 1.2% | 0.36% | 0.65% |
| Feb 2026 | 80.7% | 13.3% | 2.7% | 1.2% | 0.98% | 0.53% | 0.65% |
| Mar 2026 | 79.3% | 13% | 3.2% | 1.8% | 1.2% | 0.78% | 0.78% |
| Apr 2026 | 79% | 13% | 3.2% | 2.1% | 0.96% | 0.96% | 0.78% |
| May 2026 | 74.6% | 15% | 4.5% | 2.4% | 1.1% | 1.3% | 1.1% |
| Jun 2026 | 77.2% | 12.7% | 4.6% | 2.1% | 1.1% | 1.4% | 0.93% |
| Jul 2026 | 78.3% | 12.9% | 3.9% | 1.7% | 1.2% | 1.2% | 0.95% |
| Aug 2026 | 76.4% | 15.3% | 3.8% | 1.7% | 1.1% | 0.92% | 0.75% |
| Sep 2026 | 80.2% | 13.2% | 3.2% | 1.5% | 0.79% | 0.65% | 0.53% |
How has the Keter and Sunbrella comparison changed over the last 12 months?
3 findings
- Keter was ahead of Sunbrella in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Keter’s estimated Share of Search among outdoor furniture brands worldwide moved from 0.98% to 1.5%, and its estimated monthly branded searches moved from 60.5K to 74K.
- Across the 12 months ending September 2026, Sunbrella’s estimated Share of Search among outdoor furniture brands worldwide moved from 0.44% to 0.65%, and its estimated monthly branded searches moved from 27.1K to 33.1K.
How did search popularity change for outdoor furniture brands worldwide in September 2026?
2 changes
Sunbrella’s estimated Share of Search among outdoor furniture brands worldwide has lost ground for 3 months in a row, from 1.4% to 0.65% in September 2026.
Keter’s estimated Share of Search among outdoor furniture brands worldwide has lost ground for 3 months in a row, from 2.1% to 1.5% in September 2026.
Other head-to-heads among outdoor furniture brands
How each brand is measured
Brandwave collects information about searches that people make online using Keter’s and Sunbrella’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.