How popular isSunbrella in search?
In August 2026, there were an estimated 40.5K branded searches for Sunbrella worldwide which is up 49.4% over the last 11 months. Sunbrella holds 27.1% estimated Share of Search among parasols worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which parasols compete with Sunbrella?
Share of Search by month for Hartman, Sunbrella, Kettler, VonHaus, Glatz. The figures are in the table below the chart.
View monthly share of search table
| Month | Hartman | Sunbrella | Kettler | VonHaus | Glatz | LIVIVO |
|---|---|---|---|---|---|---|
| Oct 2025 | 38.1% | 20.8% | 25.5% | 11.4% | 1.5% | 2.8% |
| Nov 2025 | 35.1% | 19.2% | 28.7% | 12.8% | 1.1% | 3.1% |
| Dec 2025 | 51.4% | 12.6% | 23% | 10.3% | 0.69% | 2% |
| Jan 2026 | 47.5% | 14.3% | 26% | 9.5% | 0.83% | 1.9% |
| Feb 2026 | 39.3% | 21.5% | 26.3% | 9.6% | 1.3% | 1.9% |
| Mar 2026 | 36.5% | 24.5% | 24.5% | 10.9% | 2.2% | 1.4% |
| Apr 2026 | 29% | 29% | 23.7% | 13% | 3.9% | 1.4% |
| May 2026 | 24.9% | 30.4% | 24.9% | 13.6% | 5% | 1.2% |
| Jun 2026 | 26.1% | 31.9% | 21.3% | 14.3% | 5.2% | 1.3% |
| Jul 2026 | 28.4% | 28.4% | 23.3% | 12.8% | 5.7% | 1.4% |
| Aug 2026 | 33.1% | 27.1% | 22.1% | 12.1% | 4.4% | 1.3% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 33.1% | 49.5K | 0% | +4.6 points | |
| 2, held 2nd | 27.1% | 40.5K | -18.2% | -1.4 points | |
| 3, held 3rd | 22.1% | 33.1K | -18.3% | -1.2 points | |
| 4, held 4th | 12.1% | 18.1K | -18.5% | -0.7 points | |
| 5, held 5th | 4.4% | 6.6K | -33.3% | -1.3 points | |
| 6, held 6th | 1.3% | 1.9K | -20.8% | -0.1 points |
1.Hartman
33.1%
Held 1st. 49.5K estimated branded searches, 0% vs prior month. Share +4.6 points.
27.1%
Held 2nd. 40.5K estimated branded searches, -18.2% vs prior month. Share -1.4 points.
3.Kettler
22.1%
Held 3rd. 33.1K estimated branded searches, -18.3% vs prior month. Share -1.2 points.
4.VonHaus
12.1%
Held 4th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.7 points.
5.Glatz
4.4%
Held 5th. 6.6K estimated branded searches, -33.3% vs prior month. Share -1.3 points.
6.LIVIVO
1.3%
Held 6th. 1.9K estimated branded searches, -20.8% vs prior month. Share -0.1 points.
Compare search popularity between Sunbrella and its closest rivals
How has branded search demand for Sunbrella changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Sunbrella worldwide rose from 27.1K to 40.5K.
- Across the 11 months ending August 2026, Sunbrella’s estimated Share of Search among parasols worldwide increased from 20.8% to 27.1%.
- Across the 11 months ending August 2026, Sunbrella’s estimated Share of Search among parasols worldwide peaked at 31.9% in June 2026 and was lowest at 12.6% in December 2025.
- Across the 11 months ending August 2026, Sunbrella rose from 3rd to 2nd among parasols worldwide.
How did search popularity change for parasols worldwide in August 2026?
6 changes
In August 2026, Hartman gained estimated Share of Search among parasols worldwide, from 28.4% to 33.1%.
In August 2026, Sunbrella lost estimated Share of Search among parasols worldwide, from 28.4% to 27.1%.
In August 2026, Glatz lost estimated Share of Search among parasols worldwide, from 5.7% to 4.4%.
In August 2026, Kettler lost estimated Share of Search among parasols worldwide, from 23.3% to 22.1%.
In August 2026, VonHaus lost estimated Share of Search among parasols worldwide, from 12.8% to 12.1%.
Estimated monthly branded searches for LIVIVO worldwide fell 47.2% over 11 measured months, from 3.6K to 1.9K in August 2026.
How is Sunbrella measured?
Brandwave collects information about searches that people make online using Sunbrella’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- sunbrella
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