Brandwave

How popular isSunbrella in search?

In September 2026, there were an estimated 33.1K branded searches for Sunbrella worldwide which is up 22.1% over the last 12 months. Sunbrella holds 0.65% estimated Share of Search among outdoor furniture brands worldwide and is ranked 6th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Bunnings80.2%
  2. Mitre 1013.2%
  3. Freedom Furniture3.2%
  4. Keter1.5%
  5. Hartman0.79%
  6. Sunbrella0.65%
  7. Kettler0.53%
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Which outdoor furniture brands compete with Sunbrella?

Sunbrella against outdoor furniture brands worldwide, by month

Share of Search by month for Bunnings, Mitre 10, Freedom Furniture, Sunbrella. The figures are in the table below the chart.

View monthly share of search table
MonthBunningsMitre 10Freedom FurnitureKeterHartmanSunbrellaKettler
Oct 202580.7%13.3%3.2%0.98%0.8%0.44%0.53%
Nov 202580.3%13.2%4%0.97%0.65%0.36%0.53%
Dec 202581.6%13.3%2.7%0.66%0.99%0.24%0.44%
Jan 202680.4%13.2%3.2%0.97%1.2%0.36%0.65%
Feb 202680.7%13.3%2.7%1.2%0.98%0.53%0.65%
Mar 202679.3%13%3.2%1.8%1.2%0.78%0.78%
Apr 202679%13%3.2%2.1%0.96%0.96%0.78%
May 202674.6%15%4.5%2.4%1.1%1.3%1.1%
Jun 202677.2%12.7%4.6%2.1%1.1%1.4%0.93%
Jul 202678.3%12.9%3.9%1.7%1.2%1.2%0.95%
Aug 202676.4%15.3%3.8%1.7%1.1%0.92%0.75%
Sep 202680.2%13.2%3.2%1.5%0.79%0.65%0.53%

  1. 1.Bunnings

    80.2%

    Held 1st. 4.1M estimated branded searches, +22.1% vs prior month. Share +3.8 points.

  2. 2.Mitre 10

    13.2%

    Held 2nd. 673K estimated branded searches, 0% vs prior month. Share -2.2 points.

  3. 3.Freedom Furniture

    3.2%

    Held 3rd. 165K estimated branded searches, 0% vs prior month. Share -0.5 points.

  4. 4.Keter

    1.5%

    Held 4th. 74K estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.Hartman

    0.79%

    Held 5th. 40.5K estimated branded searches, -18.2% vs prior month. Share -0.3 points.

  6. 6.Sunbrella

    0.65%

    Held 6th. 33.1K estimated branded searches, -18.3% vs prior month. Share -0.3 points.

  7. 7.Kettler

    0.53%

    Held 7th. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.2 points.

Compare search popularity between Sunbrella and its closest rivals

Every comparison with Sunbrella

How has branded search demand for Sunbrella changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Sunbrella worldwide rose from 27.1K to 33.1K.
  • Across the 12 months ending September 2026, Sunbrella’s estimated Share of Search among outdoor furniture brands worldwide peaked at 1.4% in June 2026 and was lowest at 0.24% in December 2025.
  • Across the 12 months ending September 2026, Sunbrella rose from 7th to 6th among outdoor furniture brands worldwide.

How did search popularity change for outdoor furniture brands worldwide in September 2026?

  1. In September 2026, Bunnings gained estimated Share of Search among outdoor furniture brands worldwide, from 76.4% to 80.2%.

  2. In September 2026, Mitre 10 lost estimated Share of Search among outdoor furniture brands worldwide, from 15.3% to 13.2%.

  3. In September 2026, Freedom Furniture lost estimated Share of Search among outdoor furniture brands worldwide, from 3.8% to 3.2%.

  4. Sunbrella’s estimated Share of Search among outdoor furniture brands worldwide has lost ground for 3 months in a row, from 1.4% to 0.65% in September 2026.

  5. Keter’s estimated Share of Search among outdoor furniture brands worldwide has lost ground for 3 months in a row, from 2.1% to 1.5% in September 2026.

  6. Estimated monthly branded searches for Hartman worldwide fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.

Where does Sunbrella compete?

Sunbrella is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Outdoor furniture brands6th of 70.65%Shown above
Parasols2nd of 627.6%Show ranking
Awnings brands3rd of 428.5%Show ranking

How is Sunbrella measured?

Brandwave collects information about searches that people make online using Sunbrella’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • sunbrella

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How the Brand Demand Index is measured

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