Brandwave

Stratco vs Sunbrella:Which is searched more?

In September 2026, Stratco had more branded searches than Sunbrella among awnings brands worldwide. Stratco was estimated to have 49.5K branded searches compared to Sunbrella’s 33.1K, and held a 42.7% Share of Search versus Sunbrella’s 28.5%. These are worldwide searches for English-language branded terms.

Share of Search among awnings brands worldwide in September 2026Which is more popular in search, Stratco or Sunbrella?
Stratco42.7%49.5K searches
vs
Sunbrella28.5%33.1K searches

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Which is more popular in search, Stratco or Sunbrella?

Compare the awnings brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Stratco and Sunbrella among awnings brands worldwide, by month

Share of Search by month for Stratco, Sunbrella. The figures are in the table below the chart.

View monthly share of search table
MonthStratcoLuxaflexSunbrellaHaus
Oct 202552.1%28.5%19.1%0.32%
Nov 202554%29.5%16.2%0.26%
Dec 202557%25.5%17.1%0.38%
Jan 202657%25.5%17.1%0.32%
Feb 202649.9%27.3%22.4%0.36%
Mar 202642.6%28.5%28.5%0.32%
Apr 202642.2%23.1%34.5%0.29%
May 202639.2%21.4%39.2%0.24%
Jun 202634.5%23.1%42.2%0.24%
Jul 202637.4%25%37.4%0.24%
Aug 202640.1%26.8%32.8%0.24%
Sep 202642.7%28.5%28.5%0.31%

How has the Stratco and Sunbrella comparison changed over the last 12 months?

  • The lead changed hands 2 times in the 12 months ending September 2026: Sunbrella took it in June 2026, Stratco took it in August 2026.
  • Across the 12 months ending September 2026, Stratco’s estimated Share of Search among awnings brands worldwide moved from 52.1% to 42.7%, and its estimated monthly branded searches moved from 74K to 49.5K.
  • Across the 12 months ending September 2026, Sunbrella’s estimated Share of Search among awnings brands worldwide moved from 19.1% to 28.5%, and its estimated monthly branded searches moved from 27.1K to 33.1K.

How did search popularity change for awnings brands worldwide in September 2026?

  1. In September 2026, Luxaflex overtook Sunbrella to rank 2nd among awnings brands worldwide, with 28.5% estimated Share of Search.

  2. In September 2026, Stratco gained estimated Share of Search among awnings brands worldwide, from 40.1% to 42.7%.

  3. In September 2026, Sunbrella lost estimated Share of Search among awnings brands worldwide, from 32.8% to 28.5%.

Other head-to-heads among awnings brands

How each brand is measured

Brandwave collects information about searches that people make online using Stratco’s and Sunbrella’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Stratco

1 branded search term

  • stratco

Sunbrella

1 branded search term

  • sunbrella

How the Brand Demand Index is measured

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