Brandwave

How popular isSunbrella in search?

In September 2026, there were an estimated 33.1K branded searches for Sunbrella worldwide which is up 22.1% over the last 12 months. Sunbrella holds 28.5% estimated Share of Search among awnings brands worldwide and is ranked 3rd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Stratco42.7%
  2. Luxaflex28.5%
  3. Sunbrella28.5%
  4. Haus0.31%
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Which awnings brands compete with Sunbrella?

Sunbrella against awnings brands worldwide, by month

Share of Search by month for Stratco, Luxaflex, Sunbrella. The figures are in the table below the chart.

View monthly share of search table
MonthStratcoLuxaflexSunbrellaHaus
Oct 202552.1%28.5%19.1%0.32%
Nov 202554%29.5%16.2%0.26%
Dec 202557%25.5%17.1%0.38%
Jan 202657%25.5%17.1%0.32%
Feb 202649.9%27.3%22.4%0.36%
Mar 202642.6%28.5%28.5%0.32%
Apr 202642.2%23.1%34.5%0.29%
May 202639.2%21.4%39.2%0.24%
Jun 202634.5%23.1%42.2%0.24%
Jul 202637.4%25%37.4%0.24%
Aug 202640.1%26.8%32.8%0.24%
Sep 202642.7%28.5%28.5%0.31%

  1. 1.Stratco

    42.7%

    Held 1st. 49.5K estimated branded searches, 0% vs prior month. Share +2.5 points.

  2. 2.Luxaflex

    28.5%

    Moved from 3rd to 2nd. 33.1K estimated branded searches, 0% vs prior month. Share +1.7 points.

  3. 3.Sunbrella

    28.5%

    Moved from 2nd to 3rd. 33.1K estimated branded searches, -18.3% vs prior month. Share -4.3 points.

  4. 4.Haus

    0.31%

    Held 4th. 360 estimated branded searches, +24.1% vs prior month. Share +0.1 points.

Compare search popularity between Sunbrella and its closest rivals

Every comparison with Sunbrella

How has branded search demand for Sunbrella changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Sunbrella worldwide rose from 27.1K to 33.1K.
  • Across the 12 months ending September 2026, Sunbrella’s estimated Share of Search among awnings brands worldwide increased from 19.1% to 28.5%.
  • Across the 12 months ending September 2026, Sunbrella’s estimated Share of Search among awnings brands worldwide peaked at 42.2% in June 2026 and was lowest at 16.2% in November 2025.

How did search popularity change for awnings brands worldwide in September 2026?

  1. In September 2026, Luxaflex overtook Sunbrella to rank 2nd among awnings brands worldwide, with 28.5% estimated Share of Search.

  2. In September 2026, Stratco gained estimated Share of Search among awnings brands worldwide, from 40.1% to 42.7%.

  3. In September 2026, Sunbrella lost estimated Share of Search among awnings brands worldwide, from 32.8% to 28.5%.

  4. Estimated monthly branded searches for Haus worldwide fell 21.7% over 12 measured months, from 460 to 360 in September 2026.

Where does Sunbrella compete?

Sunbrella is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Outdoor furniture brands6th of 70.65%Show ranking
Parasols2nd of 627.6%Show ranking
Awnings brands3rd of 428.5%Shown above

How is Sunbrella measured?

Brandwave collects information about searches that people make online using Sunbrella’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • sunbrella

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How the Brand Demand Index is measured

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