Brandwave

How popular isHaus in search?

In September 2026, there were an estimated 360 branded searches for Haus worldwide which is down 21.7% over the last 12 months. Haus holds 0.09% estimated Share of Search among awnings brands worldwide and is ranked 4th of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Stratco42.7%
  2. Luxaflex28.6%
  3. Sunbrella28.6%
  4. Haus0.09%
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Which awnings brands compete with Haus?

Haus against awnings brands worldwide, by month

Share of Search by month for Stratco, Luxaflex, Sunbrella, Haus. The figures are in the table below the chart.

View monthly share of search table
MonthStratcoLuxaflexSunbrellaHaus
Oct 202552.2%28.6%19.1%0.18%
Nov 202554.1%29.6%16.2%0.14%
Dec 202557.1%25.6%17.1%0.18%
Jan 202657.2%25.6%17.1%0.12%
Feb 202650%27.4%22.4%0.15%
Mar 202642.7%28.6%28.6%0.13%
Apr 202642.2%23.1%34.6%0.11%
May 202639.2%21.5%39.2%0.1%
Jun 202634.6%23.1%42.2%0.1%
Jul 202637.4%25%37.4%0.08%
Aug 202640.2%26.9%32.9%0.06%
Sep 202642.7%28.6%28.6%0.09%
  1. 1.Stratco

    42.7%

    Held 1st. 49.5K estimated branded searches, 0% vs prior month. Share +2.6 points.

  2. 2.Luxaflex

    28.6%

    Moved from 3rd to 2nd. 33.1K estimated branded searches, 0% vs prior month. Share +1.7 points.

  3. 3.Sunbrella

    28.6%

    Moved from 2nd to 3rd. 33.1K estimated branded searches, -18.3% vs prior month. Share -4.3 points.

  4. 4.Haus

    0.09%

    Held 4th. 100 estimated branded searches, +25% vs prior month. Share 0 points.

Compare search popularity between Haus and its closest rivals

How has branded search demand for Haus changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Haus worldwide fell from 460 to 360.
  • Across the 12 months ending September 2026, Haus’ estimated Share of Search among awnings brands worldwide held steady, from 0.18% to 0.09%.

How did search popularity change for awnings brands worldwide in September 2026?

  1. In September 2026, Luxaflex overtook Sunbrella to rank 2nd among awnings brands worldwide, with 28.6% estimated Share of Search.

  2. In September 2026, Stratco gained estimated Share of Search among awnings brands worldwide, from 40.2% to 42.7%.

  3. In September 2026, Sunbrella lost estimated Share of Search among awnings brands worldwide, from 32.9% to 28.6%.

  4. Estimated monthly branded searches for Haus worldwide fell 60% over 12 measured months, from 250 to 100 in September 2026.

Where does Haus compete?

Haus is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Awnings brands4th of 40.09%Shown above
Incrementality measurement platforms3rd of 48.1%Show ranking

How is Haus measured?

Brandwave collects information about searches that people make online using Haus’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • haus causal mmm
  • haus incrementality
  • haus.io

Do you work for Haus? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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Is Haus your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.