Freedom Furniture vs Sunbrella:Which is searched more?
In September 2026, Freedom Furniture had more branded searches than Sunbrella among outdoor furniture brands worldwide. Freedom Furniture was estimated to have 165K branded searches compared to Sunbrella’s 33.1K, and held a 3.2% Share of Search versus Sunbrella’s 0.65%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Freedom Furniture or Sunbrella?
Compare the outdoor furniture brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Freedom Furniture, Sunbrella. The figures are in the table below the chart.
View monthly share of search table
| Month | Bunnings | Mitre 10 | Freedom Furniture | Keter | Hartman | Sunbrella | Kettler |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 80.7% | 13.3% | 3.2% | 0.98% | 0.8% | 0.44% | 0.53% |
| Nov 2025 | 80.3% | 13.2% | 4% | 0.97% | 0.65% | 0.36% | 0.53% |
| Dec 2025 | 81.6% | 13.3% | 2.7% | 0.66% | 0.99% | 0.24% | 0.44% |
| Jan 2026 | 80.4% | 13.2% | 3.2% | 0.97% | 1.2% | 0.36% | 0.65% |
| Feb 2026 | 80.7% | 13.3% | 2.7% | 1.2% | 0.98% | 0.53% | 0.65% |
| Mar 2026 | 79.3% | 13% | 3.2% | 1.8% | 1.2% | 0.78% | 0.78% |
| Apr 2026 | 79% | 13% | 3.2% | 2.1% | 0.96% | 0.96% | 0.78% |
| May 2026 | 74.6% | 15% | 4.5% | 2.4% | 1.1% | 1.3% | 1.1% |
| Jun 2026 | 77.2% | 12.7% | 4.6% | 2.1% | 1.1% | 1.4% | 0.93% |
| Jul 2026 | 78.3% | 12.9% | 3.9% | 1.7% | 1.2% | 1.2% | 0.95% |
| Aug 2026 | 76.4% | 15.3% | 3.8% | 1.7% | 1.1% | 0.92% | 0.75% |
| Sep 2026 | 80.2% | 13.2% | 3.2% | 1.5% | 0.79% | 0.65% | 0.53% |
How has the Freedom Furniture and Sunbrella comparison changed over the last 12 months?
3 findings
- Freedom Furniture was ahead of Sunbrella in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Freedom Furniture’s estimated Share of Search among outdoor furniture brands worldwide held steady at 3.2%, and its estimated monthly branded searches moved from 201K to 165K.
- Across the 12 months ending September 2026, Sunbrella’s estimated Share of Search among outdoor furniture brands worldwide moved from 0.44% to 0.65%, and its estimated monthly branded searches moved from 27.1K to 33.1K.
How did search popularity change for outdoor furniture brands worldwide in September 2026?
2 changes
In September 2026, Freedom Furniture lost estimated Share of Search among outdoor furniture brands worldwide, from 3.8% to 3.2%.
Sunbrella’s estimated Share of Search among outdoor furniture brands worldwide has lost ground for 3 months in a row, from 1.4% to 0.65% in September 2026.
Other head-to-heads among outdoor furniture brands
How each brand is measured
Brandwave collects information about searches that people make online using Freedom Furniture’s and Sunbrella’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Freedom Furniture
1 branded search term
- freedom furniture
Sunbrella
1 branded search term
- sunbrella
Put your own brand in this comparison
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