Brandwave

How popular isKeter in search?

In August 2026, there were an estimated 74K branded searches for Keter worldwide which is up 22.3% over the last 11 months. Keter holds 26.8% estimated Share of Search among storage baskets worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Brabantia48.9%
  2. Keter26.8%
  3. Curver8%
  4. Iris Ohyama8%
  5. Muji8%
  6. Wham0.14%
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Which storage baskets compete with Keter?

Keter against storage baskets worldwide, by month

Share of Search by month for Brabantia, Keter, Curver, Iris Ohyama, Muji. The figures are in the table below the chart.

View monthly share of search table
MonthBrabantiaKeterCurverIris OhyamaMujiWham
Oct 202542.3%28.3%10.4%10.4%8.5%0.18%
Nov 202546.3%25.5%9.4%9.4%9.4%0.13%
Dec 202544.6%24.4%8.9%10.9%10.9%0.16%
Jan 202646.3%25.5%9.3%9.3%9.3%0.2%
Feb 202648.8%26.9%8%8%8%0.17%
Mar 202645.4%30.4%7.5%7.5%9.1%0.13%
Apr 202638.9%38.9%6.4%7.8%7.8%0.14%
May 202643.8%35.7%5.9%7.2%7.2%0.13%
Jun 202637%37%7.4%11.1%7.4%0.16%
Jul 202644.6%30%7.3%9%9%0.13%
Aug 202648.9%26.8%8%8%8%0.14%
Sep 2026——————

  1. 1.Brabantia

    48.9%

    Held 1st. 135K estimated branded searches, +22.7% vs prior month. Share +4.3 points.

  2. 2.Keter

    26.8%

    Held 2nd. 74K estimated branded searches, 0% vs prior month. Share -3.2 points.

  3. 3.Curver

    8%

    Moved from 5th to 3rd. 22.2K estimated branded searches, +22.7% vs prior month. Share +0.7 points.

  4. 4.Iris Ohyama

    8%

    Moved from 3rd to 4th. 22.2K estimated branded searches, 0% vs prior month. Share -1 points.

  5. 5.Muji

    8%

    Moved from 4th to 5th. 22.2K estimated branded searches, 0% vs prior month. Share -1 points.

  6. 6.Wham

    0.14%

    Held 6th. 390 estimated branded searches, +21.9% vs prior month. Share 0 points.

Compare search popularity between Keter and its closest rivals

How has branded search demand for Keter changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Keter worldwide rose from 60.5K to 74K.
  • Across the 11 months ending August 2026, Keter’s estimated Share of Search among storage baskets worldwide decreased from 28.3% to 26.8%.
  • Across the 11 months ending August 2026, Keter’s estimated Share of Search among storage baskets worldwide peaked at 38.9% in April 2026 and was lowest at 24.4% in December 2025.

How did search popularity change for storage baskets worldwide in August 2026?

  1. In August 2026, Curver overtook Iris Ohyama to rank 3rd among storage baskets worldwide, at 8%.

  2. In August 2026, Brabantia gained estimated Share of Search among storage baskets worldwide, from 44.6% to 48.9%.

  3. In August 2026, Keter lost estimated Share of Search among storage baskets worldwide, from 30% to 26.8%.

  4. In August 2026, Iris Ohyama lost estimated Share of Search among storage baskets worldwide, from 9% to 8%.

  5. In August 2026, Muji lost estimated Share of Search among storage baskets worldwide, from 9% to 8%.

Where does Keter compete?

Keter is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Shelving4th of 60.13%Show ranking
Garden storage box brands2nd of 60.8%Show ranking
Workbench brands3rd of 521.7%Show ranking
Storage baskets2nd of 626.8%Shown above
Log store brands2nd of 636.3%Show ranking
Storage shed brands1st of 549.7%Show ranking

How is Keter measured?

Brandwave collects information about searches that people make online using Keter’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • keter

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How the Brand Demand Index is measured

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