Bright Starts vs VTech:Which is more popular by branded search?
In August 2026, VTech had more branded searches than Bright Starts among baby toys worldwide. VTech was estimated to have 165K branded searches compared to Bright Starts’ 27.1K, and held a 32.3% Share of Search versus Bright Starts’ 5.3%. These are worldwide searches for English-language branded terms.
Follow Bright Starts vs VTech and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Bright Starts or VTech?
Compare the baby toys shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for VTech, Bright Starts. The figures are in the table below the chart.
View monthly share of search table
| Month | Fisher-Price | VTech | Skip Hop | Bright Starts | Manhattan Toy | Lamaze |
|---|---|---|---|---|---|---|
| Oct 2025 | 47.4% | 38.7% | 7.8% | 4.3% | 1% | 0.85% |
| Nov 2025 | 52.6% | 35.2% | 7.1% | 3.2% | 1.2% | 0.77% |
| Dec 2025 | 53.1% | 35.5% | 5.8% | 3.9% | 0.96% | 0.64% |
| Jan 2026 | 49.6% | 33.1% | 10% | 5.5% | 1.1% | 0.73% |
| Feb 2026 | 44.4% | 36.5% | 10.9% | 6% | 1.2% | 0.97% |
| Mar 2026 | 49.3% | 33.1% | 9.9% | 5.4% | 1.3% | 0.88% |
| Apr 2026 | 49.5% | 33.2% | 10% | 5.4% | 1.1% | 0.88% |
| May 2026 | 49.9% | 33.5% | 10.1% | 4.5% | 1.1% | 0.89% |
| Jun 2026 | 48.1% | 32.3% | 11.9% | 5.3% | 1.3% | 1.1% |
| Jul 2026 | 49.3% | 33.1% | 9.9% | 5.4% | 1.3% | 0.88% |
| Aug 2026 | 48.2% | 32.3% | 11.8% | 5.3% | 1.3% | 1.1% |
| Sep 2026 | — | — | — | — | — | — |
How has the Bright Starts and VTech comparison changed over the last 12 months?
3 findings
- VTech was ahead of Bright Starts in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bright Starts’ estimated Share of Search among baby toys worldwide moved from 4.3% to 5.3%, and its estimated monthly branded searches held steady at 27.1K.
- Across the 11 months ending August 2026, VTech’s estimated Share of Search among baby toys worldwide moved from 38.7% to 32.3%, and its estimated monthly branded searches moved from 246K to 165K.
How each brand is measured
Brandwave collects information about searches that people make online using Bright Starts’ and VTech’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bright Starts
1 branded search term
- bright starts
VTech
1 branded search term
- vtech
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.