Miku vs VTech:Which is more popular by branded search?
In August 2026, Miku had more branded searches than VTech among baby monitor brands worldwide. Miku was estimated to have 1.2M branded searches compared to VTech’s 165K, and held a 76.5% Share of Search versus VTech’s 10.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Miku or VTech?
Compare the baby monitor brands parents buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Miku, VTech. The figures are in the table below the chart.
View monthly share of search table
| Month | Miku | VTech | Nanit | Owlet | Angelcare |
|---|---|---|---|---|---|
| Oct 2025 | 73.4% | 14.8% | 6.8% | 4.3% | 0.73% |
| Nov 2025 | 65.6% | 19.7% | 9.1% | 4.8% | 0.79% |
| Dec 2025 | 71.5% | 17.6% | 6.5% | 3.7% | 0.58% |
| Jan 2026 | 74.6% | 12.3% | 7.5% | 4.8% | 0.9% |
| Feb 2026 | 73.6% | 12.1% | 8.2% | 5.2% | 0.89% |
| Mar 2026 | 76.5% | 10.3% | 7% | 5.3% | 0.93% |
| Apr 2026 | 81.1% | 8.9% | 5.5% | 3.8% | 0.65% |
| May 2026 | 80.3% | 8.8% | 5.9% | 4.4% | 0.65% |
| Jun 2026 | 78.7% | 8.7% | 7.2% | 4.7% | 0.78% |
| Jul 2026 | 77.2% | 10.4% | 7% | 4.5% | 0.77% |
| Aug 2026 | 76.5% | 10.3% | 7% | 5.4% | 0.76% |
| Sep 2026 | — | — | — | — | — |
How has the Miku and VTech comparison changed over the last 12 months?
3 findings
- Miku was ahead of VTech in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Miku’s estimated Share of Search among baby monitor brands worldwide moved from 73.4% to 76.5%, and its estimated monthly branded searches held steady at 1.2M.
- Across the 11 months ending August 2026, VTech’s estimated Share of Search among baby monitor brands worldwide moved from 14.8% to 10.3%, and its estimated monthly branded searches moved from 246K to 165K.
How did search popularity change for baby monitor brands worldwide in August 2026?
2 changes
In August 2026, Miku lost estimated Share of Search among baby monitor brands worldwide, from 77.2% to 76.5%.
Estimated monthly branded searches for VTech worldwide fell 32.9% over 11 measured months, from 246K to 165K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Miku’s and VTech’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.