How popular isMiku in search?
In August 2026, there were an estimated 1.2M branded searches for Miku worldwide which held steady over the last 11 months. Miku holds 76.5% estimated Share of Search among baby monitor brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which baby monitor brands compete with Miku?
Share of Search by month for Miku, VTech, Nanit, Owlet. The figures are in the table below the chart.
View monthly share of search table
| Month | Miku | VTech | Nanit | Owlet | Angelcare |
|---|---|---|---|---|---|
| Oct 2025 | 73.4% | 14.8% | 6.8% | 4.3% | 0.73% |
| Nov 2025 | 65.6% | 19.7% | 9.1% | 4.8% | 0.79% |
| Dec 2025 | 71.5% | 17.6% | 6.5% | 3.7% | 0.58% |
| Jan 2026 | 74.6% | 12.3% | 7.5% | 4.8% | 0.9% |
| Feb 2026 | 73.6% | 12.1% | 8.2% | 5.2% | 0.89% |
| Mar 2026 | 76.5% | 10.3% | 7% | 5.3% | 0.93% |
| Apr 2026 | 81.1% | 8.9% | 5.5% | 3.8% | 0.65% |
| May 2026 | 80.3% | 8.8% | 5.9% | 4.4% | 0.65% |
| Jun 2026 | 78.7% | 8.7% | 7.2% | 4.7% | 0.78% |
| Jul 2026 | 77.2% | 10.4% | 7% | 4.5% | 0.77% |
| Aug 2026 | 76.5% | 10.3% | 7% | 5.4% | 0.76% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 76.5% | 1.2M | 0% | -0.7 points | |
| 2, held 2nd | 10.3% | 165K | 0% | -0.1 points | |
| 3, held 3rd | 7% | 111K | +0.05% | -0.1 points | |
| 4, held 4th | 5.4% | 86.4K | +20.7% | +0.9 points | |
| 5, held 5th | 0.76% | 12.1K | 0% | 0 points |
1.
Miku76.5%
Held 1st. 1.2M estimated branded searches, 0% vs prior month. Share -0.7 points.
2.
VTech10.3%
Held 2nd. 165K estimated branded searches, 0% vs prior month. Share -0.1 points.
3.
Nanit7%
Held 3rd. 111K estimated branded searches, +0.05% vs prior month. Share -0.1 points.
4.
Owlet5.4%
Held 4th. 86.4K estimated branded searches, +20.7% vs prior month. Share +0.9 points.
0.76%
Held 5th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Miku and its closest rivals
How has branded search demand for Miku changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Miku worldwide held steady at 1.2M.
- Across the 11 months ending August 2026, Miku’s estimated Share of Search among baby monitor brands worldwide increased from 73.4% to 76.5%.
- Across the 11 months ending August 2026, Miku’s estimated Share of Search among baby monitor brands worldwide peaked at 81.1% in April 2026 and was lowest at 65.6% in November 2025.
How did search popularity change for baby monitor brands worldwide in August 2026?
3 changes
In August 2026, Owlet gained estimated Share of Search among baby monitor brands worldwide, from 4.5% to 5.4%.
In August 2026, Miku lost estimated Share of Search among baby monitor brands worldwide, from 77.2% to 76.5%.
Estimated monthly branded searches for VTech worldwide fell 32.9% over 11 measured months, from 246K to 165K in August 2026.
How is Miku measured?
Brandwave collects information about searches that people make online using Miku’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- miku
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Is Miku your brand?
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