Hasbro vs VTech:Which is searched more?
In September 2026, VTech had more branded searches than Hasbro among toy brands worldwide. VTech was estimated to have 248K branded searches compared to Hasbro’s 201K, and held a 1.7% Share of Search versus Hasbro’s 1.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Hasbro or VTech?
Compare the toy brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for VTech, Hasbro. The figures are in the table below the chart.
View monthly share of search table
| Month | LEGO | Barbie | Playmobil | VTech | Fisher-Price | Hasbro | Melissa & Doug | Spin Master |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 72.2% | 14.6% | 6.5% | 2.2% | 2% | 1.3% | 0.88% | 0.39% |
| Nov 2025 | 76.5% | 10.3% | 6.9% | 1.9% | 2.1% | 0.93% | 1.1% | 0.28% |
| Dec 2025 | 78.5% | 10.5% | 5.8% | 1.6% | 1.7% | 0.77% | 0.78% | 0.28% |
| Jan 2026 | 80.5% | 10.9% | 4% | 1.4% | 1.5% | 0.97% | 0.54% | 0.29% |
| Feb 2026 | 76.4% | 12.6% | 5.7% | 1.6% | 1.4% | 1.4% | 0.63% | 0.34% |
| Mar 2026 | 73.9% | 14.9% | 5.5% | 1.6% | 1.6% | 1.3% | 0.73% | 0.33% |
| Apr 2026 | 74.1% | 14.9% | 5.5% | 1.6% | 1.6% | 1.3% | 0.61% | 0.33% |
| May 2026 | 76.7% | 12.6% | 4.7% | 1.7% | 1.7% | 1.4% | 0.63% | 0.51% |
| Jun 2026 | 77.3% | 12.7% | 4.7% | 1.6% | 1.4% | 1.4% | 0.63% | 0.28% |
| Jul 2026 | 76.5% | 12.6% | 4.6% | 1.8% | 1.7% | 1.7% | 0.76% | 0.34% |
| Aug 2026 | 75.8% | 12.5% | 5.6% | 1.7% | 1.7% | 1.4% | 0.92% | 0.34% |
| Sep 2026 | 75.9% | 12.5% | 5.6% | 1.7% | 1.7% | 1.4% | 0.93% | 0.34% |
How has the Hasbro and VTech comparison changed over the last 12 months?
3 findings
- VTech was ahead of Hasbro in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hasbro’s estimated Share of Search among toy brands worldwide moved from 1.3% to 1.4%, and its estimated monthly branded searches held steady at 201K.
- Across the 12 months ending September 2026, VTech’s estimated Share of Search among toy brands worldwide moved from 2.2% to 1.7%, and its estimated monthly branded searches moved from 346K to 248K.
How did search popularity change for toy brands worldwide in September 2026?
1 change
Estimated monthly branded searches for VTech worldwide fell 28.4% over 12 measured months, from 346K to 248K in September 2026.
Other head-to-heads among toy brands
How each brand is measured
Brandwave collects information about searches that people make online using Hasbro’s and VTech’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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