Kaspersky vs Norton:Which is more popular by branded search?
In August 2026, Kaspersky had more branded searches than Norton among antivirus software worldwide. Kaspersky was estimated to have 550K branded searches compared to Norton’s 165K, and held a 35.4% Share of Search versus Norton’s 10.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Kaspersky or Norton?
Compare the antivirus and internet security software people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kaspersky, Norton. The figures are in the table below the chart.
View monthly share of search table
| Month | Kaspersky | Bitdefender | ESET | Norton | McAfee |
|---|---|---|---|---|---|
| Oct 2025 | 33.5% | 33.1% | 17.9% | 10% | 5.5% |
| Nov 2025 | 34.2% | 32.9% | 18.1% | 10.2% | 4.6% |
| Dec 2025 | 35.3% | 33.8% | 15.6% | 10.6% | 4.8% |
| Jan 2026 | 33.1% | 31.8% | 17.6% | 12.1% | 5.4% |
| Feb 2026 | 33.6% | 32.6% | 18.2% | 10.1% | 5.5% |
| Mar 2026 | 31% | 36.5% | 16.9% | 9.3% | 6.2% |
| Apr 2026 | 33.4% | 33.1% | 18% | 10% | 5.5% |
| May 2026 | 35.6% | 33.6% | 16.1% | 8.7% | 5.9% |
| Jun 2026 | 31.9% | 36.7% | 17.6% | 9.6% | 4.3% |
| Jul 2026 | 30.8% | 39.6% | 17% | 9.2% | 3.4% |
| Aug 2026 | 35.4% | 34% | 16.2% | 10.6% | 3.9% |
| Sep 2026 | — | — | — | — | — |
How has the Kaspersky and Norton comparison changed over the last 12 months?
3 findings
- Kaspersky was ahead of Norton in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kaspersky’s estimated Share of Search among antivirus software worldwide moved from 33.5% to 35.4%, and its estimated monthly branded searches moved from 673K to 550K.
- Across the 11 months ending August 2026, Norton’s estimated Share of Search among antivirus software worldwide moved from 10% to 10.6%, and its estimated monthly branded searches moved from 201K to 165K.
How did search popularity change for antivirus software worldwide in August 2026?
2 changes
In August 2026, Kaspersky overtook Bitdefender to take the highest estimated Share of Search among antivirus software worldwide, at 35.4%.
In August 2026, Norton gained estimated Share of Search among antivirus software worldwide, from 9.2% to 10.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Kaspersky’s and Norton’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.