Brandwave

How popular isKaspersky in search?

In August 2026, there were an estimated 550K branded searches for Kaspersky worldwide which is down 18.3% over the last 11 months. Kaspersky holds 35.4% estimated Share of Search among antivirus software worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Kaspersky35.4%
  2. Bitdefender34%
  3. ESET16.2%
  4. Norton10.6%
  5. McAfee3.9%
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Which antivirus software compete with Kaspersky?

Kaspersky against antivirus software worldwide, by month

Share of Search by month for Kaspersky, Bitdefender, ESET, Norton, McAfee. The figures are in the table below the chart.

View monthly share of search table
MonthKasperskyBitdefenderESETNortonMcAfee
Oct 202533.5%33.1%17.9%10%5.5%
Nov 202534.2%32.9%18.1%10.2%4.6%
Dec 202535.3%33.8%15.6%10.6%4.8%
Jan 202633.1%31.8%17.6%12.1%5.4%
Feb 202633.6%32.6%18.2%10.1%5.5%
Mar 202631%36.5%16.9%9.3%6.2%
Apr 202633.4%33.1%18%10%5.5%
May 202635.6%33.6%16.1%8.7%5.9%
Jun 202631.9%36.7%17.6%9.6%4.3%
Jul 202630.8%39.6%17%9.2%3.4%
Aug 202635.4%34%16.2%10.6%3.9%
Sep 2026—————

  1. 1.Kaspersky

    35.4%

    Moved from 2nd to 1st. 550K estimated branded searches, +22.2% vs prior month. Share +4.6 points.

  2. 2.Bitdefender

    34%

    Moved from 1st to 2nd. 529K estimated branded searches, -8.5% vs prior month. Share -5.6 points.

  3. 3.ESET

    16.2%

    Held 3rd. 252K estimated branded searches, +1.2% vs prior month. Share -0.9 points.

  4. 4.Norton

    10.6%

    Held 4th. 165K estimated branded searches, +22.2% vs prior month. Share +1.4 points.

  5. 5.McAfee

    3.9%

    Held 5th. 60.5K estimated branded searches, +22.2% vs prior month. Share +0.5 points.

Compare search popularity between Kaspersky and its closest rivals

How has branded search demand for Kaspersky changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Kaspersky worldwide fell from 673K to 550K.
  • Across the 11 months ending August 2026, Kaspersky’s estimated Share of Search among antivirus software worldwide increased from 33.5% to 35.4%.
  • Across the 11 months ending August 2026, Kaspersky’s estimated Share of Search among antivirus software worldwide peaked at 35.6% in May 2026 and was lowest at 30.8% in July 2026.

How did search popularity change for antivirus software worldwide in August 2026?

  1. In August 2026, Kaspersky overtook Bitdefender to take the highest estimated Share of Search among antivirus software worldwide, at 35.4%.

  2. In August 2026, Norton gained estimated Share of Search among antivirus software worldwide, from 9.2% to 10.6%.

  3. In August 2026, McAfee gained estimated Share of Search among antivirus software worldwide, from 3.4% to 3.9%.

  4. In August 2026, Bitdefender lost estimated Share of Search among antivirus software worldwide, from 39.6% to 34%.

  5. In August 2026, ESET lost estimated Share of Search among antivirus software worldwide, from 17% to 16.2%.

How is Kaspersky measured?

Brandwave collects information about searches that people make online using Kaspersky’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • kaspersky

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How the Brand Demand Index is measured

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