Google Family Link vs Norton:Which is more popular?
In September 2026, Google Family Link had more branded searches than Norton among parental control apps worldwide. Google Family Link had about 301,000 branded searches, while Norton had 6,600. Google Family Link made up 66% of all parental control app searches we track, and Norton accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about parental control apps, Google Family Link appeared in all five answers and Norton in one. Google Family Link was mentioned before Norton in four out of five answers.
Who do people search for more?
Google Family Link, about 46 searches for every 1 for Norton
Who does AI mention more?
Google Family Link, mentioned in every answer we collected
Who does AI recommend more?
Google Family Link, named ahead of Norton in 4 of 5 answers
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Top parental control apps in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Google Family Link appeared in all five answers. Norton was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Google Family Link was listed before Norton in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Google Family Link5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Qustodio5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Bark5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Net Nanny2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Norton1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Kidslox0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about parental control apps
5 answers
Asked ChatGPT
“Which parental control app should I use?”
Asked ChatGPT
“What are the best parental control apps?”
Asked ChatGPT
“What's the best parental control app for managing a teenager's phone?”
Searched Google, AI Overview
“parental control app”
Searched Google, AI Overview
“best parental control app”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Is Google Family Link or Norton more popular in search?
This chart shows how often people search Google for Google Family Link and Norton by name. Each line represents a brand's share of searches for all six parental control apps we track, month by month, from English-language searches worldwide.
Share of searches by month for Google Family Link, Norton. The figures are in the table below the chart.
View monthly share of searches table
| Month | Google Family Link | Qustodio | Bark | Kidslox | Norton | Net Nanny |
|---|---|---|---|---|---|---|
| Oct 2025 | 55% | 30.2% | 7.2% | 2.7% | 2.7% | 2.2% |
| Nov 2025 | 59.8% | 26.8% | 7% | 2.4% | 2.4% | 1.6% |
| Dec 2025 | 63.8% | 23.4% | 6.4% | 2.6% | 2.1% | 1.7% |
| Jan 2026 | 67.7% | 20.2% | 5.6% | 2.7% | 2.2% | 1.5% |
| Feb 2026 | 65.1% | 23.8% | 5.3% | 2.6% | 1.8% | 1.4% |
| Mar 2026 | 64.7% | 23.6% | 5.3% | 3.2% | 1.7% | 1.4% |
| Apr 2026 | 65.5% | 23.9% | 5.1% | 2.6% | 1.4% | 1.4% |
| May 2026 | 60.9% | 27.2% | 6.1% | 3% | 1.6% | 1.1% |
| Jun 2026 | 64.2% | 23.6% | 6.8% | 2.6% | 1.4% | 1.4% |
| Jul 2026 | 68.8% | 20.7% | 6% | 2.3% | 1.2% | 1% |
| Aug 2026 | 65.3% | 23.9% | 5.8% | 2.6% | 1.4% | 0.96% |
| Sep 2026 | 66% | 24.1% | 4.9% | 2.7% | 1.4% | 0.79% |
How has the Google Family Link and Norton comparison changed over the last 12 months?
3 findings
- Google Family Link was ahead of Norton in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Google Family Link’s share of searches among parental control apps worldwide moved from 55% to 66%, and its estimated monthly branded searches moved from 246K to 301K.
- Across the 12 months ending September 2026, Norton’s share of searches among parental control apps worldwide moved from 2.7% to 1.4%, and its estimated monthly branded searches moved from 12.1K to 6.6K.
How did search popularity change for parental control apps worldwide in September 2026?
2 changes
In September 2026, Google Family Link gained share of searches among parental control apps worldwide, from 65.3% to 66%.
Estimated monthly branded searches for Norton worldwide fell 45.5% over 12 measured months, from 12.1K to 6.6K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Google Family Link’s and Norton’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Google Family Link
1 branded search term
- google family link
Norton
1 branded search term
- norton family
Other head-to-heads among parental control apps
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