Brandwave

Net Nanny vs Norton:Which is searched more?

In September 2026, Norton had more branded searches than Net Nanny among parental control apps worldwide. Norton had about 6,600 branded searches, while Net Nanny had 3,600. Norton made up 1.4% of all parental control app searches we track, and Net Nanny accounted for 0.79%. These are worldwide searches for English-language branded terms.

Share of searches among parental control apps worldwide in September 2026Is Net Nanny or Norton more popular in search?
Net Nanny0.79%3.6K searches
vs
Norton1.4%6.6K searches

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Is Net Nanny or Norton more popular in search?

Compare the apps parents use to manage screen time and keep children safe online. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Net Nanny and Norton among parental control apps worldwide, by month

Share of searches by month for Norton, Net Nanny. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle Family LinkQustodioBarkKidsloxNortonNet Nanny
Oct 202555%30.2%7.2%2.7%2.7%2.2%
Nov 202559.8%26.8%7%2.4%2.4%1.6%
Dec 202563.8%23.4%6.4%2.6%2.1%1.7%
Jan 202667.7%20.2%5.6%2.7%2.2%1.5%
Feb 202665.1%23.8%5.3%2.6%1.8%1.4%
Mar 202664.7%23.6%5.3%3.2%1.7%1.4%
Apr 202665.5%23.9%5.1%2.6%1.4%1.4%
May 202660.9%27.2%6.1%3%1.6%1.1%
Jun 202664.2%23.6%6.8%2.6%1.4%1.4%
Jul 202668.8%20.7%6%2.3%1.2%1%
Aug 202665.3%23.9%5.8%2.6%1.4%0.96%
Sep 202666%24.1%4.9%2.7%1.4%0.79%

How has the Net Nanny and Norton comparison changed over the last 12 months?

3 findings
  • Norton was ahead of Net Nanny in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Net Nanny’s share of searches among parental control apps worldwide moved from 2.2% to 0.79%, and its estimated monthly branded searches moved from 9.9K to 3.6K.
  • Across the 12 months ending September 2026, Norton’s share of searches among parental control apps worldwide moved from 2.7% to 1.4%, and its estimated monthly branded searches moved from 12.1K to 6.6K.

How did search popularity change for parental control apps worldwide in September 2026?

2 changes
  1. Net Nanny’s share of searches among parental control apps worldwide has lost ground for 3 months in a row, from 1.4% to 0.79% in September 2026.

  2. Estimated monthly branded searches for Norton worldwide fell 45.5% over 12 measured months, from 12.1K to 6.6K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Net Nanny’s and Norton’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Net Nanny

1 branded search term

  • net nanny

Norton

1 branded search term

  • norton family

How the Brand Demand Index is measured

Other head-to-heads among parental control apps

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