Brandwave

Google Family Link vs Net Nanny:Which is more popular?

In September 2026, Google Family Link had more branded searches than Net Nanny among parental control apps worldwide. Google Family Link had about 301,000 branded searches, while Net Nanny had 3,600. Google Family Link made up 66% of all parental control app searches we track, and Net Nanny accounted for 0.79%. When we asked ChatGPT and Google AI Overviews about parental control apps, Google Family Link appeared in all five answers and Net Nanny in two. Google Family Link was mentioned before Net Nanny in every answer.

Among parental control apps worldwide in September 2026

Who do people search for more?

Google Family Link, about 84 searches for every 1 for Net Nanny

Google Family Link 301K searchesNet Nanny 3.6K searches

Who does AI mention more?

Google Family Link, mentioned in every answer we collected

Google Family Link in 5 of 5Net Nanny in 2 of 5

Who does AI recommend more?

Google Family Link, named ahead of Net Nanny in every answer

Google Family Link first in 5Net Nanny never first

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Top parental control apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Google Family Link appeared in all five answers. Net Nanny was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Google Family Link was listed before Net Nanny in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Qustodio1st
  2. Bark2nd
  3. Google Family Link3rd
  4. Norton4th
  5. Net Nanny4th
  6. Kidslox–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Google Family Link5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Qustodio5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bark5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Net Nanny2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Norton1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kidslox0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about parental control apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Is Google Family Link or Net Nanny more popular in search?

This chart shows how often people search Google for Google Family Link and Net Nanny by name. Each line represents a brand's share of searches for all six parental control apps we track, month by month, from English-language searches worldwide.

Google Family Link and Net Nanny among parental control apps worldwide, by month

Share of searches by month for Google Family Link, Net Nanny. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle Family LinkQustodioBarkKidsloxNortonNet Nanny
Oct 202555%30.2%7.2%2.7%2.7%2.2%
Nov 202559.8%26.8%7%2.4%2.4%1.6%
Dec 202563.8%23.4%6.4%2.6%2.1%1.7%
Jan 202667.7%20.2%5.6%2.7%2.2%1.5%
Feb 202665.1%23.8%5.3%2.6%1.8%1.4%
Mar 202664.7%23.6%5.3%3.2%1.7%1.4%
Apr 202665.5%23.9%5.1%2.6%1.4%1.4%
May 202660.9%27.2%6.1%3%1.6%1.1%
Jun 202664.2%23.6%6.8%2.6%1.4%1.4%
Jul 202668.8%20.7%6%2.3%1.2%1%
Aug 202665.3%23.9%5.8%2.6%1.4%0.96%
Sep 202666%24.1%4.9%2.7%1.4%0.79%

How has the Google Family Link and Net Nanny comparison changed over the last 12 months?

3 findings

How did search popularity change for parental control apps worldwide in September 2026?

2 changes
  1. In September 2026, Google Family Link gained share of searches among parental control apps worldwide, from 65.3% to 66%.

  2. Net Nanny’s share of searches among parental control apps worldwide has lost ground for 3 months in a row, from 1.4% to 0.79% in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Google Family Link’s and Net Nanny’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Google Family Link

1 branded search term

  • google family link

Net Nanny

1 branded search term

  • net nanny

How the Brand Demand Index is measured

Other head-to-heads among parental control apps

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