Brandwave

Apple Screen Time vs Kidslox:Which is more popular?

In September 2026, Kidslox had more branded searches than Apple Screen Time among parental control apps worldwide. Kidslox had about 12,100 branded searches, while Apple Screen Time had 9,900. Kidslox made up 2.6% of all parental control app searches we track, and Apple Screen Time accounted for 2.1%. When we asked ChatGPT and Google AI Overviews about parental control apps, Apple Screen Time appeared in all five answers and Kidslox in none.

Among parental control apps worldwide in September 2026

Who do people search for more?

Kidslox, about 22% more searches than Apple Screen Time

Kidslox 12.1K searchesApple Screen Time 9.9K searches

Who does AI mention more?

Apple Screen Time, mentioned in every answer we collected

Apple Screen Time in 5 of 5Kidslox in 0 of 5

Who does AI recommend more?

Apple Screen Time, the only one of the two named

Apple Screen Time first in 5Kidslox never named

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Top parental control apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Apple Screen Time appeared in all five answers. Kidslox did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Qustodio1st
  2. Bark2nd
  3. Apple Screen Time3rd
  4. Google Family Link4th
  5. Norton5th
  6. Net Nanny6th
  7. Kidslox–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Google Family Link5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Qustodio5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bark5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Apple Screen Time5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Net Nanny2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Norton1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kidslox0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about parental control apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Is Apple Screen Time or Kidslox more popular in search?

This chart shows how often people search Google for Apple Screen Time and Kidslox by name. Each line represents a brand's share of searches for all seven parental control apps we track, month by month, from English-language searches worldwide.

Apple Screen Time and Kidslox among parental control apps worldwide, by month

Share of searches by month for Kidslox, Apple Screen Time. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle Family LinkQustodioBarkKidsloxApple Screen TimeNortonNet Nanny
Oct 202554.2%29.7%7.1%2.7%1.5%2.7%2.2%
Nov 202558.4%26.2%6.8%2.3%2.3%2.3%1.6%
Dec 202562.5%22.9%6.3%2.5%2.1%2.1%1.7%
Jan 202665.9%19.7%5.4%2.7%2.7%2.2%1.5%
Feb 202662.6%22.9%5.1%2.5%3.8%1.7%1.4%
Mar 202661.8%22.6%5.1%3%4.6%1.7%1.4%
Apr 202662.4%22.8%4.9%2.5%4.6%1.4%1.4%
May 202658.3%26.1%5.9%2.9%4.3%1.6%1%
Jun 202663.1%23.2%6.7%2.5%1.7%1.4%1.4%
Jul 202667.8%20.4%5.9%2.2%1.5%1.2%0.99%
Aug 202662.3%22.8%5.5%2.5%4.6%1.4%0.91%
Sep 202664.6%23.6%4.8%2.6%2.1%1.4%0.77%

How has the Apple Screen Time and Kidslox comparison changed over the last 12 months?

3 findings
  • The lead changed hands 4 times in the 12 months ending September 2026: Apple Screen Time took it in February 2026, Kidslox took it in June 2026, Apple Screen Time took it in August 2026, Kidslox took it in September 2026.
  • Across the 12 months ending September 2026, Apple Screen Time’s share of searches among parental control apps worldwide moved from 1.5% to 2.1%, and its estimated monthly branded searches moved from 6.6K to 9.9K.
  • Across the 12 months ending September 2026, Kidslox’s share of searches among parental control apps worldwide moved from 2.7% to 2.6%, and its estimated monthly branded searches held steady at 12.1K.

How did search popularity change for parental control apps worldwide in September 2026?

2 changes
  1. In September 2026, Apple Screen Time lost share of searches among parental control apps worldwide, from 4.6% to 2.1%.

  2. In September 2026, Kidslox rose from 5th to 4th among parental control apps worldwide.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Apple Screen Time’s and Kidslox’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Apple Screen Time

1 branded search term

  • apple screen time

Kidslox

1 branded search term

  • kidslox

How the Brand Demand Index is measured

Other head-to-heads among parental control apps

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