Brandwave

Apple Screen Time vs Qustodio:Which is more popular?

In September 2026, Qustodio had more branded searches than Apple Screen Time among parental control apps worldwide. Qustodio had about 110,000 branded searches, while Apple Screen Time had 9,900. Qustodio made up 23.6% of all parental control app searches we track, and Apple Screen Time accounted for 2.1%. When we asked ChatGPT and Google AI Overviews about parental control apps, both Apple Screen Time and Qustodio appeared in all five answers. Qustodio was mentioned before Apple Screen Time in four out of five answers.

Among parental control apps worldwide in September 2026

Who do people search for more?

Qustodio, about 11 searches for every 1 for Apple Screen Time

Qustodio 110K searchesApple Screen Time 9.9K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Apple Screen Time in 5 of 5Qustodio in 5 of 5

Who does AI recommend more?

Qustodio, named ahead of Apple Screen Time in 4 of 5 answers

Qustodio first in 4Apple Screen Time first in 1

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Top parental control apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both Apple Screen Time and Qustodio showed up in all five answers. Qustodio was listed before Apple Screen Time in four of them.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Qustodio1st
  2. Bark2nd
  3. Apple Screen Time3rd
  4. Google Family Link4th
  5. Norton5th
  6. Net Nanny6th
  7. Kidslox–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Google Family Link5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Qustodio5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bark5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Apple Screen Time5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Net Nanny2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Norton1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kidslox0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about parental control apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Is Apple Screen Time or Qustodio more popular in search?

This chart shows how often people search Google for Apple Screen Time and Qustodio by name. Each line represents a brand's share of searches for all seven parental control apps we track, month by month, from English-language searches worldwide.

Apple Screen Time and Qustodio among parental control apps worldwide, by month

Share of searches by month for Qustodio, Apple Screen Time. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle Family LinkQustodioBarkKidsloxApple Screen TimeNortonNet Nanny
Oct 202554.2%29.7%7.1%2.7%1.5%2.7%2.2%
Nov 202558.4%26.2%6.8%2.3%2.3%2.3%1.6%
Dec 202562.5%22.9%6.3%2.5%2.1%2.1%1.7%
Jan 202665.9%19.7%5.4%2.7%2.7%2.2%1.5%
Feb 202662.6%22.9%5.1%2.5%3.8%1.7%1.4%
Mar 202661.8%22.6%5.1%3%4.6%1.7%1.4%
Apr 202662.4%22.8%4.9%2.5%4.6%1.4%1.4%
May 202658.3%26.1%5.9%2.9%4.3%1.6%1%
Jun 202663.1%23.2%6.7%2.5%1.7%1.4%1.4%
Jul 202667.8%20.4%5.9%2.2%1.5%1.2%0.99%
Aug 202662.3%22.8%5.5%2.5%4.6%1.4%0.91%
Sep 202664.6%23.6%4.8%2.6%2.1%1.4%0.77%

How has the Apple Screen Time and Qustodio comparison changed over the last 12 months?

3 findings

How did search popularity change for parental control apps worldwide in September 2026?

2 changes
  1. In September 2026, Qustodio gained share of searches among parental control apps worldwide, from 22.8% to 23.6%.

  2. In September 2026, Apple Screen Time lost share of searches among parental control apps worldwide, from 4.6% to 2.1%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Apple Screen Time’s and Qustodio’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Apple Screen Time

1 branded search term

  • apple screen time

Qustodio

1 branded search term

  • qustodio

How the Brand Demand Index is measured

Other head-to-heads among parental control apps

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