How popular isQustodio in search?
In September 2026, people searched for Qustodio by name about 110,000 times worldwide, an 18.5% decrease from the previous year. These searches made up 24.1% of all global parental control app searches, placing Qustodio second out of six apps. These are worldwide searches for English-language branded terms.
Google Family Link66%
Qustodio24.1%
Bark4.9%
Kidslox2.7%
Norton1.4%
Net Nanny0.79%
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Which parental control apps compete with Qustodio?
Share of searches by month for Google Family Link, Qustodio, Bark, Kidslox. The figures are in the table below the chart.
View monthly share of searches table
| Month | Google Family Link | Qustodio | Bark | Kidslox | Norton | Net Nanny |
|---|---|---|---|---|---|---|
| Oct 2025 | 55% | 30.2% | 7.2% | 2.7% | 2.7% | 2.2% |
| Nov 2025 | 59.8% | 26.8% | 7% | 2.4% | 2.4% | 1.6% |
| Dec 2025 | 63.8% | 23.4% | 6.4% | 2.6% | 2.1% | 1.7% |
| Jan 2026 | 67.7% | 20.2% | 5.6% | 2.7% | 2.2% | 1.5% |
| Feb 2026 | 65.1% | 23.8% | 5.3% | 2.6% | 1.8% | 1.4% |
| Mar 2026 | 64.7% | 23.6% | 5.3% | 3.2% | 1.7% | 1.4% |
| Apr 2026 | 65.5% | 23.9% | 5.1% | 2.6% | 1.4% | 1.4% |
| May 2026 | 60.9% | 27.2% | 6.1% | 3% | 1.6% | 1.1% |
| Jun 2026 | 64.2% | 23.6% | 6.8% | 2.6% | 1.4% | 1.4% |
| Jul 2026 | 68.8% | 20.7% | 6% | 2.3% | 1.2% | 1% |
| Aug 2026 | 65.3% | 23.9% | 5.8% | 2.6% | 1.4% | 0.96% |
| Sep 2026 | 66% | 24.1% | 4.9% | 2.7% | 1.4% | 0.79% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 66% | 301K | 0% | +0.7 points | |
| 2, held 2nd | 24.1% | 110K | 0% | +0.3 points | |
| 3, held 3rd | 4.9% | 22.5K | -15.4% | -0.8 points | |
| 4, held 4th | 2.7% | 12.1K | 0% | 0 points | |
| 5, held 5th | 1.4% | 6.6K | 0% | 0 points | |
| 6, held 6th | 0.79% | 3.6K | -18.2% | -0.2 points |
66%
Held 1st. 301K estimated branded searches, 0% vs prior month. Share +0.7 points.
2.
Qustodio24.1%
Held 2nd. 110K estimated branded searches, 0% vs prior month. Share +0.3 points.
3.
Bark4.9%
Held 3rd. 22.5K estimated branded searches, -15.4% vs prior month. Share -0.8 points.
4.
Kidslox2.7%
Held 4th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.
5.
Norton1.4%
Held 5th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.
0.79%
Held 6th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.2 points.
Compare search popularity between Qustodio and its closest rivals
Every comparison with Qustodio
5 comparisons
How has branded search demand for Qustodio changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Qustodio worldwide fell from 135K to 110K.
- Across the 12 months ending September 2026, Qustodio’s share of searches among parental control apps worldwide decreased from 30.2% to 24.1%.
- Across the 12 months ending September 2026, Qustodio’s share of searches among parental control apps worldwide peaked at 30.2% in October 2025 and was lowest at 20.2% in January 2026.
How did search popularity change for parental control apps worldwide in September 2026?
5 changes
In September 2026, Google Family Link gained share of searches among parental control apps worldwide, from 65.3% to 66%.
In September 2026, Bark lost share of searches among parental control apps worldwide, from 5.8% to 4.9%.
Net Nanny’s share of searches among parental control apps worldwide has lost ground for 3 months in a row, from 1.4% to 0.79% in September 2026.
Estimated monthly branded searches for Norton worldwide fell 45.5% over 12 measured months, from 12.1K to 6.6K in September 2026.
Estimated monthly branded searches for Qustodio worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.
How are Qustodio’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Qustodio’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- qustodio
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Is Qustodio your brand?
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