Brandwave

Apple Screen Time vs Net Nanny:Which is more popular?

In September 2026, Apple Screen Time had more branded searches than Net Nanny among parental control apps worldwide. Apple Screen Time had about 9,900 branded searches, while Net Nanny had 3,600. Apple Screen Time made up 2.1% of all parental control app searches we track, and Net Nanny accounted for 0.77%. When we asked ChatGPT and Google AI Overviews about parental control apps, Apple Screen Time appeared in all five answers and Net Nanny in two. Apple Screen Time was mentioned before Net Nanny in every answer.

Among parental control apps worldwide in September 2026

Who do people search for more?

Apple Screen Time, about 3 searches for every 1 for Net Nanny

Apple Screen Time 9.9K searchesNet Nanny 3.6K searches

Who does AI mention more?

Apple Screen Time, mentioned in every answer we collected

Apple Screen Time in 5 of 5Net Nanny in 2 of 5

Who does AI recommend more?

Apple Screen Time, named ahead of Net Nanny in every answer

Apple Screen Time first in 5Net Nanny never first

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Top parental control apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Apple Screen Time appeared in all five answers. Net Nanny was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Apple Screen Time was listed before Net Nanny in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Qustodio1st
  2. Bark2nd
  3. Apple Screen Time3rd
  4. Google Family Link4th
  5. Norton5th
  6. Net Nanny6th
  7. Kidslox–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Google Family Link5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Qustodio5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bark5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Apple Screen Time5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Net Nanny2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Norton1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kidslox0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about parental control apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Is Apple Screen Time or Net Nanny more popular in search?

This chart shows how often people search Google for Apple Screen Time and Net Nanny by name. Each line represents a brand's share of searches for all seven parental control apps we track, month by month, from English-language searches worldwide.

Apple Screen Time and Net Nanny among parental control apps worldwide, by month

Share of searches by month for Apple Screen Time, Net Nanny. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle Family LinkQustodioBarkKidsloxApple Screen TimeNortonNet Nanny
Oct 202554.2%29.7%7.1%2.7%1.5%2.7%2.2%
Nov 202558.4%26.2%6.8%2.3%2.3%2.3%1.6%
Dec 202562.5%22.9%6.3%2.5%2.1%2.1%1.7%
Jan 202665.9%19.7%5.4%2.7%2.7%2.2%1.5%
Feb 202662.6%22.9%5.1%2.5%3.8%1.7%1.4%
Mar 202661.8%22.6%5.1%3%4.6%1.7%1.4%
Apr 202662.4%22.8%4.9%2.5%4.6%1.4%1.4%
May 202658.3%26.1%5.9%2.9%4.3%1.6%1%
Jun 202663.1%23.2%6.7%2.5%1.7%1.4%1.4%
Jul 202667.8%20.4%5.9%2.2%1.5%1.2%0.99%
Aug 202662.3%22.8%5.5%2.5%4.6%1.4%0.91%
Sep 202664.6%23.6%4.8%2.6%2.1%1.4%0.77%

How has the Apple Screen Time and Net Nanny comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Apple Screen Time took it in November 2025.
  • Across the 12 months ending September 2026, Apple Screen Time’s share of searches among parental control apps worldwide moved from 1.5% to 2.1%, and its estimated monthly branded searches moved from 6.6K to 9.9K.
  • Across the 12 months ending September 2026, Net Nanny’s share of searches among parental control apps worldwide moved from 2.2% to 0.77%, and its estimated monthly branded searches moved from 9.9K to 3.6K.

How did search popularity change for parental control apps worldwide in September 2026?

2 changes
  1. In September 2026, Apple Screen Time lost share of searches among parental control apps worldwide, from 4.6% to 2.1%.

  2. Net Nanny’s share of searches among parental control apps worldwide has lost ground for 3 months in a row, from 1.4% to 0.77% in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Apple Screen Time’s and Net Nanny’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Apple Screen Time

1 branded search term

  • apple screen time

Net Nanny

1 branded search term

  • net nanny

How the Brand Demand Index is measured

Other head-to-heads among parental control apps

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