Brandwave

Apple Maps vs HERE WeGo:Which is more popular?

In September 2026, Apple Maps had more branded searches than HERE WeGo among navigation apps worldwide. Apple Maps had about 823,000 branded searches, while HERE WeGo had 173,000. Apple Maps made up 0.43% of all navigation app searches we track, and HERE WeGo accounted for 0.09%. When we asked ChatGPT and Google AI Overviews about navigation apps, Apple Maps and HERE WeGo each appeared in four of the five answers. Apple Maps was mentioned before HERE WeGo in four out of five answers.

Among navigation apps worldwide in September 2026

Who do people search for more?

Apple Maps, about 5 searches for every 1 for HERE WeGo

Apple Maps 823K searchesHERE WeGo 173K searches

Who does AI mention more?

Both were mentioned in 4 of 5 answers.

Apple Maps in 4 of 5HERE WeGo in 4 of 5

Who does AI recommend more?

Apple Maps, named ahead of HERE WeGo in 4 of 5 answers

Apple Maps first in 4HERE WeGo first in 1

Follow Apple Maps vs HERE WeGo and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top navigation apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Apple Maps was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. HERE WeGo was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Apple Maps was listed before HERE WeGo in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Google Maps1st
  2. Waze2nd
  3. Apple Maps3rd
  4. HERE WeGo4th
  5. Organic Maps5th
  6. MapQuest–
  7. TomTom–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Google Maps5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Waze4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Apple Maps4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • HERE WeGo4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Organic Maps3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • MapQuest0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • TomTom0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about navigation apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Apple Maps or HERE WeGo more popular in search?

This chart shows how often people search Google for Apple Maps and HERE WeGo by name. Each line represents a brand's share of searches for all seven navigation apps we track, month by month, from English-language searches worldwide.

Apple Maps and HERE WeGo among navigation apps worldwide, by month

Share of searches by month for Apple Maps, HERE WeGo. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle MapsMapQuestWazeApple MapsTomTomHERE WeGoOrganic Maps
Oct 202597.6%0.64%1.2%0.35%0.16%0.07%0.01%
Nov 202597.7%0.53%1.2%0.36%0.13%0.07%0.01%
Dec 202597.4%0.64%1.4%0.29%0.16%0.09%0.01%
Jan 202697.7%0.53%1.2%0.36%0.13%0.09%0.02%
Feb 202697.1%0.64%1.4%0.53%0.16%0.09%0.02%
Mar 202697.5%0.64%1.2%0.43%0.13%0.07%0.06%
Apr 202697.6%0.64%1.2%0.35%0.16%0.07%0.03%
May 202697.7%0.53%1.2%0.36%0.16%0.09%0.03%
Jun 202697.7%0.53%1.2%0.36%0.13%0.11%0.03%
Jul 202697.4%0.53%1.2%0.29%0.43%0.11%0.04%
Aug 202697.5%0.64%1.2%0.35%0.16%0.13%0.05%
Sep 202697.4%0.96%0.96%0.43%0.13%0.09%0.05%

How has the Apple Maps and HERE WeGo comparison changed over the last 12 months?

3 findings
  • Apple Maps was ahead of HERE WeGo in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Apple Maps’ share of searches among navigation apps worldwide moved from 0.35% to 0.43%, and its estimated monthly branded searches moved from 673K to 823K.
  • Across the 12 months ending September 2026, HERE WeGo’s share of searches among navigation apps worldwide moved from 0.07% to 0.09%, and its estimated monthly branded searches moved from 139K to 173K.

How did search popularity change for navigation apps worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for HERE WeGo worldwide rose 24.2% over 12 measured months, from 139K to 173K in September 2026.

  2. Estimated monthly branded searches for Apple Maps worldwide rose 22.3% over 12 measured months, from 673K to 823K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Apple Maps’ and HERE WeGo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Apple Maps

1 branded search term

  • apple maps

HERE WeGo

2 branded search terms

  • here we go maps
  • here wego

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free