Brandwave

Apple Maps vs Google Maps:Which is more popular?

In September 2026, Google Maps had more branded searches than Apple Maps among transit apps worldwide. Google Maps had about 185 million branded searches, while Apple Maps had 823,000. Google Maps made up 99.1% of all transit app searches we track, and Apple Maps accounted for 0.44%. When we asked ChatGPT and Google AI Overviews about transit apps, Google Maps appeared in all five answers and Apple Maps in three. Google Maps was mentioned before Apple Maps in every answer.

Among transit apps worldwide in September 2026

Who do people search for more?

Google Maps, about 225 searches for every 1 for Apple Maps

Google Maps 185M searchesApple Maps 823K searches

Who does AI mention more?

Google Maps, mentioned in every answer we collected

Google Maps in 5 of 5Apple Maps in 3 of 5

Who does AI recommend more?

Google Maps, named ahead of Apple Maps in every answer

Google Maps first in 5Apple Maps never first

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Top transit apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Google Maps appeared in all five answers. Apple Maps was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Google Maps was listed before Apple Maps in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Google Maps1st
  2. Transit2nd
  3. Citymapper3rd
  4. Rome2Rio4th
  5. Apple Maps5th
  6. Moovit6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Google Maps5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Transit4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Apple Maps3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Citymapper3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rome2Rio1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Moovit1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about transit apps

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Apple Maps or Google Maps more popular in search?

This chart shows how often people search Google for Apple Maps and Google Maps by name. Each line represents a brand's share of searches for all six transit apps we track, month by month, from English-language searches worldwide.

Apple Maps and Google Maps among transit apps worldwide, by month

Share of searches by month for Google Maps, Apple Maps. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle MapsApple MapsRome2RioMoovitCitymapperTransit
Oct 202599%0.36%0.24%0.24%0.13%0.03%
Nov 202599.1%0.36%0.24%0.2%0.11%0.02%
Dec 202599.1%0.3%0.24%0.24%0.13%0.03%
Jan 202699.1%0.36%0.24%0.2%0.13%0.02%
Feb 202698.8%0.54%0.29%0.24%0.13%0.02%
Mar 202698.9%0.44%0.29%0.2%0.11%0.02%
Apr 202699%0.36%0.29%0.2%0.13%0.02%
May 202699.1%0.36%0.24%0.2%0.11%0.02%
Jun 202699.1%0.36%0.24%0.16%0.13%0.02%
Jul 202699.2%0.29%0.24%0.16%0.11%0.02%
Aug 202699.1%0.36%0.24%0.16%0.11%0.02%
Sep 202699.1%0.44%0.2%0.16%0.11%0.02%

How has the Apple Maps and Google Maps comparison changed over the last 12 months?

3 findings
  • Google Maps was ahead of Apple Maps in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Apple Maps’ share of searches among transit apps worldwide moved from 0.36% to 0.44%, and its estimated monthly branded searches moved from 673K to 823K.
  • Across the 12 months ending September 2026, Google Maps’ share of searches among transit apps worldwide moved from 99% to 99.1%, and its estimated monthly branded searches held steady at 185M.

How did search popularity change for transit apps worldwide in September 2026?

1 change
  1. Estimated monthly branded searches for Apple Maps worldwide rose 22.3% over 12 measured months, from 673K to 823K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Apple Maps’ and Google Maps’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Apple Maps

1 branded search term

  • apple maps

Google Maps

1 branded search term

  • google maps

How the Brand Demand Index is measured

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