Brandwave

ASUS vs Dell:Which is searched more?

In September 2026, ASUS had more branded searches than Dell among curved monitor brands worldwide. ASUS had about 1.8 million branded searches, while Dell had 1.6 million. ASUS made up 36% of all curved monitor brand searches we track, and Dell accounted for 32.1%. These are worldwide searches for English-language branded terms.

Share of searches among curved monitor brands worldwide in September 2026Is ASUS or Dell more popular in search?
ASUS36%1.8M searches
vs
Dell32.1%1.6M searches

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Is ASUS or Dell more popular in search?

Compare the curved monitor brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

ASUS and Dell among curved monitor brands worldwide, by month

Share of searches by month for ASUS, Dell. The figures are in the table below the chart.

View monthly share of searches table
MonthASUSDellMSIAlienwareSamsungLGHP
Oct 202532.4%34.8%21.6%8%2.7%0.39%0.08%
Nov 202529.6%38.4%19.7%8.9%3%0.44%0.07%
Dec 202532.4%34.8%21.6%8%2.7%0.39%0.06%
Jan 202632.4%34.8%21.6%8%2.7%0.39%0.08%
Feb 202636.4%32.5%19.9%7.3%3.5%0.44%0.07%
Mar 202634.1%36.6%18.6%6.9%3.3%0.41%0.07%
Apr 202632.1%34.9%21.4%7.9%3.2%0.47%0.08%
May 202629.6%38.3%19.7%8.9%3%0.44%0.06%
Jun 202631.5%33.4%25.8%6.3%2.6%0.38%0.05%
Jul 202627.2%29.2%33.2%6.7%3.2%0.4%0.07%
Aug 202636.4%32.5%19.9%7.3%3.5%0.44%0.07%
Sep 202636%32.1%19.7%8.8%3%0.36%0.07%

How has the ASUS and Dell comparison changed over the last 12 months?

3 findings
  • The lead changed hands 3 times in the 12 months ending September 2026: ASUS took it in February 2026, Dell took it in March 2026, ASUS took it in August 2026.
  • Across the 12 months ending September 2026, ASUS’s share of searches among curved monitor brands worldwide moved from 32.4% to 36%, and its estimated monthly branded searches held steady at 1.8M.
  • Across the 12 months ending September 2026, Dell’s share of searches among curved monitor brands worldwide moved from 34.8% to 32.1%, and its estimated monthly branded searches moved from 2M to 1.6M.

How did search popularity change for curved monitor brands worldwide in September 2026?

1 change
  1. Estimated monthly branded searches for Dell worldwide fell 16.8% over 12 measured months, from 2M to 1.6M in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using ASUS’s and Dell’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ASUS

1 branded search term

  • asus

Dell

2 branded search terms

  • dell
  • dell monitor

How the Brand Demand Index is measured

Other head-to-heads among curved monitor brands

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