Brandwave

Dell vs MSI:Which is searched more?

In September 2026, Dell had more branded searches than MSI among curved monitor brands worldwide. Dell was estimated to have 1.6M branded searches compared to MSI’s 1M, and held a 58% Share of Search versus MSI’s 35.5%. These are worldwide searches for English-language branded terms.

Share of Search among curved monitor brands worldwide in September 2026Which is more popular in search, Dell or MSI?
Dell58%1.6M searches
vs
MSI35.5%1M searches

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Which is more popular in search, Dell or MSI?

Compare the curved monitor brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Dell and MSI among curved monitor brands worldwide, by month

Share of Search by month for Dell, MSI. The figures are in the table below the chart.

View monthly share of search table
MonthDellMSISamsungLGHP
Oct 202558.1%36%4.4%0.66%0.8%
Nov 202562.1%31.9%4.8%0.71%0.39%
Dec 202558.1%36.1%4.5%0.66%0.66%
Jan 202658.1%36%4.4%0.66%0.8%
Feb 202657.4%35.1%6.2%0.78%0.63%
Mar 202661.7%31.4%5.5%0.7%0.7%
Apr 202657.9%35.4%5.3%0.79%0.52%
May 202662%32%4.8%0.71%0.47%
Jun 202653.5%41.4%4.2%0.61%0.33%
Jul 202644.1%50.1%4.8%0.61%0.33%
Aug 202657.4%35.1%6.2%0.78%0.52%
Sep 202658%35.5%5.3%0.64%0.53%

How has the Dell and MSI comparison changed over the last 12 months?

  • The lead changed hands 2 times in the 12 months ending September 2026: MSI took it in July 2026, Dell took it in August 2026.
  • Across the 12 months ending September 2026, Dell’s estimated Share of Search among curved monitor brands worldwide moved from 58.1% to 58%, and its estimated monthly branded searches moved from 2M to 1.6M.
  • Across the 12 months ending September 2026, MSI’s estimated Share of Search among curved monitor brands worldwide moved from 36% to 35.5%, and its estimated monthly branded searches moved from 1.2M to 1M.

How did search popularity change for curved monitor brands worldwide in September 2026?

  1. In September 2026, Dell gained estimated Share of Search among curved monitor brands worldwide, from 57.4% to 58%.

  2. Estimated monthly branded searches for MSI worldwide fell 18% over 12 measured months, from 1.2M to 1M in September 2026.

Other head-to-heads among curved monitor brands

How each brand is measured

Brandwave collects information about searches that people make online using Dell’s and MSI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Dell

2 branded search terms

  • dell
  • dell monitor

MSI

1 branded search term

  • msi

How the Brand Demand Index is measured

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