Brandwave

Linksys vs NETGEAR:Which is searched more?

In September 2026, NETGEAR had more branded searches than Linksys among wi-fi router brands worldwide. NETGEAR was estimated to have 135K branded searches compared to Linksys’ 49.5K, and held a 6.1% Share of Search versus Linksys’ 2.3%. These are worldwide searches for English-language branded terms.

Share of Search among wi-fi router brands worldwide in September 2026Which is more popular in search, Linksys or NETGEAR?
Linksys2.3%49.5K searches
vs
NETGEAR6.1%135K searches

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Which is more popular in search, Linksys or NETGEAR?

Compare the wi-fi router brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Linksys and NETGEAR among wi-fi router brands worldwide, by month

Share of Search by month for NETGEAR, Linksys. The figures are in the table below the chart.

View monthly share of search table
MonthASUSeeroNETGEARLinksysTP-LinkGoogle Nest Wifi
Oct 202581.2%6%7.3%2.7%1.8%0.99%
Nov 202581.2%6%7.3%2.7%1.8%0.99%
Dec 202581.2%6%7.3%2.7%1.8%0.99%
Jan 202681.2%6%7.3%2.7%1.8%0.99%
Feb 202683.8%5%6.2%2.3%1.9%0.83%
Mar 202681.4%6%7.3%2.7%1.8%0.8%
Apr 202679.9%7.2%7.2%2.6%2.2%0.96%
May 202680.2%7.2%7.2%2.6%1.8%0.97%
Jun 202683.2%6.1%6.1%2.2%1.5%0.82%
Jul 202678.6%8.6%7.1%2.6%2.1%0.95%
Aug 202683%6.1%6.1%2.2%1.8%0.67%
Sep 202683.3%6.1%6.1%2.3%1.5%0.67%

How has the Linksys and NETGEAR comparison changed over the last 12 months?

  • NETGEAR was ahead of Linksys in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Linksys’ estimated Share of Search among wi-fi router brands worldwide moved from 2.7% to 2.3%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
  • Across the 12 months ending September 2026, NETGEAR’s estimated Share of Search among wi-fi router brands worldwide moved from 7.3% to 6.1%, and its estimated monthly branded searches moved from 165K to 135K.

How did search popularity change for wi-fi router brands worldwide in September 2026?

  1. Estimated monthly branded searches for Linksys worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.

  2. Estimated monthly branded searches for NETGEAR worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.

Other head-to-heads among wi-fi router brands

How each brand is measured

Brandwave collects information about searches that people make online using Linksys’ and NETGEAR’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Linksys

1 branded search term

  • linksys

NETGEAR

1 branded search term

  • netgear

How the Brand Demand Index is measured

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