Fillout vs Google Forms:Which is more popular by branded search?
In August 2026, Google Forms had more branded searches than Fillout among online form and survey builders worldwide. Google Forms was estimated to have 12.2M branded searches compared to Fillout’s 74.7K, and held a 79.8% Share of Search versus Fillout’s 0.49%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Fillout or Google Forms?
Compare online tools for building forms, quizzes, and surveys, measured through worldwide English-language branded search demand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Google Forms, Fillout. The figures are in the table below the chart.
View monthly share of search table
| Month | Google Forms | Microsoft Forms | Jotform | SurveyMonkey | Typeform | Fillout | Tally | Paperform |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 75.7% | 13.3% | 4.4% | 3.5% | 2.4% | 0.38% | 0.24% | 0.08% |
| Nov 2025 | 77.3% | 11.5% | 4.5% | 3.6% | 2.5% | 0.39% | 0.24% | 0.1% |
| Dec 2025 | 78% | 11.4% | 4.5% | 2.9% | 2.5% | 0.39% | 0.28% | 0.08% |
| Jan 2026 | 77.9% | 11.3% | 4.5% | 3% | 2.5% | 0.4% | 0.27% | 0.08% |
| Feb 2026 | 78.5% | 11.6% | 3.7% | 3% | 2.5% | 0.39% | 0.27% | 0.07% |
| Mar 2026 | 75.5% | 13.5% | 4.3% | 3.4% | 2.4% | 0.46% | 0.36% | 0.06% |
| Apr 2026 | 79.5% | 11.4% | 3.8% | 2.5% | 2.1% | 0.4% | 0.31% | 0.05% |
| May 2026 | 78.7% | 11.5% | 3.8% | 3% | 2.1% | 0.48% | 0.45% | 0.05% |
| Jun 2026 | 78.5% | 11.6% | 3.9% | 3% | 2.1% | 0.48% | 0.45% | 0.05% |
| Jul 2026 | 78.1% | 11.3% | 4.5% | 3% | 2% | 0.58% | 0.51% | 0.06% |
| Aug 2026 | 79.8% | 11.3% | 3.7% | 2.5% | 1.7% | 0.49% | 0.43% | 0.07% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Fillout and Google Forms comparison changed over the last 12 months?
3 findings
- Google Forms was ahead of Fillout in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Fillout’s estimated Share of Search among online form and survey builders worldwide moved from 0.38% to 0.49%, and its estimated monthly branded searches moved from 61K to 74.7K.
- Across the 11 months ending August 2026, Google Forms’ estimated Share of Search among online form and survey builders worldwide moved from 75.7% to 79.8%, and its estimated monthly branded searches moved from 12.1M to 12.2M.
How did search popularity change for online form and survey builders worldwide in August 2026?
2 changes
In August 2026, Google Forms gained estimated Share of Search among online form and survey builders worldwide, from 78.1% to 79.8%.
Estimated monthly branded searches for Fillout worldwide rose 22.5% over 11 measured months, from 61K to 74.7K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Fillout’s and Google Forms’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fillout
3 branded search terms
- Fillout
- fillout com
- fillout.com
Google Forms
17 branded search terms
- form google forms
- forms google
- google form
- google form builder
- google form for quiz
- Google Forms
- google forms application
- google forms apps
- google forms com
- google forms create
- google forms making
- google forms quiz
- google forms survey
- google forms templates
- google google forms
- google.forms
- make a google form
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.