Brandwave

Form builders:Which are searched most?

In September 2026, Google Forms was the most searched among form builders worldwide, with an estimated 14.9M branded searches and 85.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Google Forms85.9%
  2. Microsoft Forms12.2%
  3. Typeform1.5%
  4. Tally0.45%

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Share of SearchLeaderboard

Compare the form builders teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among form builders worldwide, by month

Share of Search by month for Google Forms, Microsoft Forms. The figures are in the table below the chart.

View monthly share of search table
MonthGoogle FormsMicrosoft FormsTypeformTally
Oct 202582.6%14.6%2.6%0.26%
Nov 202584.5%12.6%2.6%0.27%
Dec 202584.7%12.4%2.6%0.3%
Jan 202684.7%12.3%2.7%0.29%
Feb 202684.6%12.5%2.6%0.29%
Mar 202682.4%14.7%2.5%0.39%
Apr 202685.2%12.3%2.2%0.33%
May 202684.9%12.4%2.2%0.49%
Jun 202684.8%12.5%2.2%0.49%
Jul 202685%12.3%2.1%0.55%
Aug 202685.6%12.2%1.8%0.46%
Sep 202685.9%12.2%1.5%0.45%

This month’s ranking, September 2026

  1. 1.Google Forms

    85.9%

    Held 1st. 14.9M estimated branded searches, +22.2% vs prior month. Share +0.3 points.

  2. 2.Microsoft Forms

    12.2%

    Held 2nd. 2.1M estimated branded searches, +22.1% vs prior month. Share 0 points.

  3. 3.Typeform

    1.5%

    Held 3rd. 254K estimated branded searches, +0.84% vs prior month. Share -0.3 points.

  4. 4.Tally

    0.45%

    Held 4th. 78.5K estimated branded searches, +21.3% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among form builders worldwide?

In September 2026, Google Forms was the most searched among form builders worldwide, with an estimated 14.9M branded searches and 85.9% estimated Share of Search within this set. Microsoft Forms is in 2nd place, 73.7 percentage points behind at 12.2% Share of Search.

Global form builders, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Google Forms82.6% → 85.9%85.9%Sep 202682.4%Mar 20261st
Microsoft Forms14.6% → 12.2%14.7%Mar 202612.2%Aug 20262nd
Typeform2.6% → 1.5%2.7%Jan 20261.5%Sep 20263rd
Tally0.26% → 0.45%0.55%Jul 20260.26%Oct 20254th

Each finding as a sentence

  • Across the 12 months ending September 2026, Google Forms’ estimated Share of Search among form builders worldwide increased from 82.6% to 85.9%.
  • Across the 12 months ending September 2026, Microsoft Forms’ estimated Share of Search among form builders worldwide decreased from 14.6% to 12.2%.
  • Across the 12 months ending September 2026, Typeform’s estimated Share of Search among form builders worldwide decreased from 2.6% to 1.5%.
  • Across the 12 months ending September 2026, Google Forms’ estimated Share of Search among form builders worldwide peaked at 85.9% in September 2026 and was lowest at 82.4% in March 2026.
  • Across the 12 months ending September 2026, Microsoft Forms’ estimated Share of Search among form builders worldwide peaked at 14.7% in March 2026 and was lowest at 12.2% in August 2026.
  • Across the 12 months ending September 2026, Typeform’s estimated Share of Search among form builders worldwide peaked at 2.7% in January 2026 and was lowest at 1.5% in September 2026.
  • Across the 12 months ending September 2026, Tally held steady: its estimated Share of Search among form builders worldwide moved less than 0.5 percentage points.

How did search popularity change for form builders worldwide in September 2026?

  1. Google Forms’ estimated Share of Search among form builders worldwide has gained ground for 3 months in a row, from 84.8% to 85.9% in September 2026.

  2. Typeform’s estimated Share of Search among form builders worldwide has lost ground for 3 months in a row, from 2.2% to 1.5% in September 2026.

  3. Estimated monthly branded searches for Tally worldwide rose 106.6% over 12 measured months, from 38K to 78.5K in September 2026.

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