Brandwave

How popular isTally in search?

In September 2026, there were an estimated 78.5K branded searches for Tally worldwide which is up 106.6% over the last 12 months. Tally holds 0.45% estimated Share of Search among form builders worldwide and is ranked 4th of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Google Forms85.9%
  2. Microsoft Forms12.2%
  3. Typeform1.5%
  4. Tally0.45%
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Which form builders compete with Tally?

Tally against form builders worldwide, by month

Share of Search by month for Google Forms, Microsoft Forms, Tally. The figures are in the table below the chart.

View monthly share of search table
MonthGoogle FormsMicrosoft FormsTypeformTally
Oct 202582.6%14.6%2.6%0.26%
Nov 202584.5%12.6%2.6%0.27%
Dec 202584.7%12.4%2.6%0.3%
Jan 202684.7%12.3%2.7%0.29%
Feb 202684.6%12.5%2.6%0.29%
Mar 202682.4%14.7%2.5%0.39%
Apr 202685.2%12.3%2.2%0.33%
May 202684.9%12.4%2.2%0.49%
Jun 202684.8%12.5%2.2%0.49%
Jul 202685%12.3%2.1%0.55%
Aug 202685.6%12.2%1.8%0.46%
Sep 202685.9%12.2%1.5%0.45%
  1. Held 1st. 14.9M estimated branded searches, +22.2% vs prior month. Share +0.3 points.

  2. Held 2nd. 2.1M estimated branded searches, +22.1% vs prior month. Share 0 points.

  3. 3.Typeform

    1.5%

    Held 3rd. 254K estimated branded searches, +0.84% vs prior month. Share -0.3 points.

  4. 4.Tally

    0.45%

    Held 4th. 78.5K estimated branded searches, +21.3% vs prior month. Share 0 points.

Compare search popularity between Tally and its closest rivals

How has branded search demand for Tally changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Tally worldwide rose from 38K to 78.5K.
  • Across the 12 months ending September 2026, Tally’s estimated Share of Search among form builders worldwide held steady, from 0.26% to 0.45%.

How did search popularity change for form builders worldwide in September 2026?

  1. Google Forms’ estimated Share of Search among form builders worldwide has gained ground for 3 months in a row, from 84.8% to 85.9% in September 2026.

  2. Typeform’s estimated Share of Search among form builders worldwide has lost ground for 3 months in a row, from 2.2% to 1.5% in September 2026.

  3. Estimated monthly branded searches for Tally worldwide rose 106.6% over 12 measured months, from 38K to 78.5K in September 2026.

Where does Tally compete?

Tally is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Online form and survey builders6th of 80.43%Show ranking
Form builders4th of 40.45%Shown above

How is Tally measured?

Brandwave collects information about searches that people make online using Tally’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

7 branded search terms

  • tally form
  • tally form builder
  • Tally Forms
  • tally so
  • tally.so
  • tallyform
  • tallyforms

Do you work for Tally? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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Is Tally your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.