How popular isTally in search?
In September 2026, there were an estimated 78.5K branded searches for Tally worldwide which is up 106.6% over the last 12 months. Tally holds 0.45% estimated Share of Search among form builders worldwide and is ranked 4th of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
Google Forms85.9%
Microsoft Forms12.2%
Typeform1.5%
Tally0.45%
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Which form builders compete with Tally?
Share of Search by month for Google Forms, Microsoft Forms, Tally. The figures are in the table below the chart.
View monthly share of search table
| Month | Google Forms | Microsoft Forms | Typeform | Tally |
|---|---|---|---|---|
| Oct 2025 | 82.6% | 14.6% | 2.6% | 0.26% |
| Nov 2025 | 84.5% | 12.6% | 2.6% | 0.27% |
| Dec 2025 | 84.7% | 12.4% | 2.6% | 0.3% |
| Jan 2026 | 84.7% | 12.3% | 2.7% | 0.29% |
| Feb 2026 | 84.6% | 12.5% | 2.6% | 0.29% |
| Mar 2026 | 82.4% | 14.7% | 2.5% | 0.39% |
| Apr 2026 | 85.2% | 12.3% | 2.2% | 0.33% |
| May 2026 | 84.9% | 12.4% | 2.2% | 0.49% |
| Jun 2026 | 84.8% | 12.5% | 2.2% | 0.49% |
| Jul 2026 | 85% | 12.3% | 2.1% | 0.55% |
| Aug 2026 | 85.6% | 12.2% | 1.8% | 0.46% |
| Sep 2026 | 85.9% | 12.2% | 1.5% | 0.45% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 85.9% | 14.9M | +22.2% | +0.3 points | |
| 2, held 2nd | 12.2% | 2.1M | +22.1% | 0 points | |
| 3, held 3rd | 1.5% | 254K | +0.84% | -0.3 points | |
| 4, held 4th | 0.45% | 78.5K | +21.3% | 0 points |
85.9%
Held 1st. 14.9M estimated branded searches, +22.2% vs prior month. Share +0.3 points.
12.2%
Held 2nd. 2.1M estimated branded searches, +22.1% vs prior month. Share 0 points.
3.
Typeform1.5%
Held 3rd. 254K estimated branded searches, +0.84% vs prior month. Share -0.3 points.
4.
Tally0.45%
Held 4th. 78.5K estimated branded searches, +21.3% vs prior month. Share 0 points.
Compare search popularity between Tally and its closest rivals
Every comparison with Tally
7 comparisons
How has branded search demand for Tally changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Tally worldwide rose from 38K to 78.5K.
- Across the 12 months ending September 2026, Tally’s estimated Share of Search among form builders worldwide held steady, from 0.26% to 0.45%.
How did search popularity change for form builders worldwide in September 2026?
3 changes

Google Forms’ estimated Share of Search among form builders worldwide has gained ground for 3 months in a row, from 84.8% to 85.9% in September 2026.

Typeform’s estimated Share of Search among form builders worldwide has lost ground for 3 months in a row, from 2.2% to 1.5% in September 2026.

Estimated monthly branded searches for Tally worldwide rose 106.6% over 12 measured months, from 38K to 78.5K in September 2026.
Where does Tally compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Online form and survey builders | 6th of 8 | 0.43% | Show ranking |
| Form builders | 4th of 4 | 0.45% | Shown above |
How is Tally measured?
Brandwave collects information about searches that people make online using Tally’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
7 branded search terms
- tally form
- tally form builder
- Tally Forms
- tally so
- tally.so
- tallyform
- tallyforms
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Is Tally your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.