Paperform vs Tally:Which is more popular by branded search?
In August 2026, Tally had more branded searches than Paperform among online form and survey builders worldwide. Tally was estimated to have 65.3K branded searches compared to Paperform’s 10.1K, and held a 0.43% Share of Search versus Paperform’s 0.07%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Paperform or Tally?
Compare online tools for building forms, quizzes, and surveys, measured through worldwide English-language branded search demand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Tally, Paperform. The figures are in the table below the chart.
View monthly share of search table
| Month | Google Forms | Microsoft Forms | Jotform | SurveyMonkey | Typeform | Fillout | Tally | Paperform |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 75.7% | 13.3% | 4.4% | 3.5% | 2.4% | 0.38% | 0.24% | 0.08% |
| Nov 2025 | 77.3% | 11.5% | 4.5% | 3.6% | 2.5% | 0.39% | 0.24% | 0.1% |
| Dec 2025 | 78% | 11.4% | 4.5% | 2.9% | 2.5% | 0.39% | 0.28% | 0.08% |
| Jan 2026 | 77.9% | 11.3% | 4.5% | 3% | 2.5% | 0.4% | 0.27% | 0.08% |
| Feb 2026 | 78.5% | 11.6% | 3.7% | 3% | 2.5% | 0.39% | 0.27% | 0.07% |
| Mar 2026 | 75.5% | 13.5% | 4.3% | 3.4% | 2.4% | 0.46% | 0.36% | 0.06% |
| Apr 2026 | 79.5% | 11.4% | 3.8% | 2.5% | 2.1% | 0.4% | 0.31% | 0.05% |
| May 2026 | 78.7% | 11.5% | 3.8% | 3% | 2.1% | 0.48% | 0.45% | 0.05% |
| Jun 2026 | 78.5% | 11.6% | 3.9% | 3% | 2.1% | 0.48% | 0.45% | 0.05% |
| Jul 2026 | 78.1% | 11.3% | 4.5% | 3% | 2% | 0.58% | 0.51% | 0.06% |
| Aug 2026 | 79.8% | 11.3% | 3.7% | 2.5% | 1.7% | 0.49% | 0.43% | 0.07% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Paperform and Tally comparison changed over the last 12 months?
3 findings
- Tally was ahead of Paperform in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Paperform’s estimated Share of Search among online form and survey builders worldwide moved from 0.08% to 0.07%, and its estimated monthly branded searches moved from 12.4K to 10.1K.
- Across the 11 months ending August 2026, Tally’s estimated Share of Search among online form and survey builders worldwide moved from 0.24% to 0.43%, and its estimated monthly branded searches moved from 38.2K to 65.3K.
How did search popularity change for online form and survey builders worldwide in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Paperform’s and Tally’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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