How popular isTally in search?
In August 2026, there were an estimated 65.3K branded searches for Tally worldwide which is up 71.1% over the last 11 months. Tally holds 0.43% estimated Share of Search among online form and survey builders worldwide and is ranked 7th of 8 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.
Google Forms79.8%
Microsoft Forms11.3%
Jotform3.7%
SurveyMonkey2.5%
Typeform1.7%Fillout0.49%
Tally0.43%
Paperform0.07%
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Which online form and survey builders compete with Tally?
Share of Search by month for Google Forms, Microsoft Forms, Jotform, SurveyMonkey, Tally. The figures are in the table below the chart.
View monthly share of search table
| Month | Google Forms | Microsoft Forms | Jotform | SurveyMonkey | Typeform | Fillout | Tally | Paperform |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 75.7% | 13.3% | 4.4% | 3.5% | 2.4% | 0.38% | 0.24% | 0.08% |
| Nov 2025 | 77.3% | 11.5% | 4.5% | 3.6% | 2.5% | 0.39% | 0.24% | 0.1% |
| Dec 2025 | 78% | 11.4% | 4.5% | 2.9% | 2.5% | 0.39% | 0.28% | 0.08% |
| Jan 2026 | 77.9% | 11.3% | 4.5% | 3% | 2.5% | 0.4% | 0.27% | 0.08% |
| Feb 2026 | 78.5% | 11.6% | 3.7% | 3% | 2.5% | 0.39% | 0.27% | 0.07% |
| Mar 2026 | 75.5% | 13.5% | 4.3% | 3.4% | 2.4% | 0.46% | 0.36% | 0.06% |
| Apr 2026 | 79.5% | 11.4% | 3.8% | 2.5% | 2.1% | 0.4% | 0.31% | 0.05% |
| May 2026 | 78.7% | 11.5% | 3.8% | 3% | 2.1% | 0.48% | 0.45% | 0.05% |
| Jun 2026 | 78.5% | 11.6% | 3.9% | 3% | 2.1% | 0.48% | 0.45% | 0.05% |
| Jul 2026 | 78.1% | 11.3% | 4.5% | 3% | 2% | 0.58% | 0.51% | 0.06% |
| Aug 2026 | 79.8% | 11.3% | 3.7% | 2.5% | 1.7% | 0.49% | 0.43% | 0.07% |
| Sep 2026 | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 79.8% | 12.2M | +20.9% | +1.7 points | |
| 2, held 2nd | 11.3% | 1.7M | +18.9% | +0.1 points | |
| 3, held 3rd | 3.7% | 572K | -1.7% | -0.8 points | |
| 4, held 4th | 2.5% | 375K | -2.1% | -0.5 points | |
| 5, held 5th | 1.7% | 261K | -0.46% | -0.3 points | |
| 6, held 6th | 0.49% | 74.7K | +0.17% | -0.1 points | |
| 7, held 7th | 0.43% | 65.3K | -0.5% | -0.1 points | |
| 8, held 8th | 0.07% | 10.1K | +21.7% | 0 points |
79.8%
held 1st · 12.2M estimated branded searches · +20.9% vs prior month · +1.7 points
11.3%
held 2nd · 1.7M estimated branded searches · +18.9% vs prior month · +0.1 points
3.
Jotform3.7%
held 3rd · 572K estimated branded searches · -1.7% vs prior month · -0.8 points
2.5%
held 4th · 375K estimated branded searches · -2.1% vs prior month · -0.5 points
5.
Typeform1.7%
held 5th · 261K estimated branded searches · -0.46% vs prior month · -0.3 points
6.
Fillout
0.49%
held 6th · 74.7K estimated branded searches · +0.17% vs prior month · -0.1 points
7.
Tally0.43%
held 7th · 65.3K estimated branded searches · -0.5% vs prior month · -0.1 points
0.07%
held 8th · 10.1K estimated branded searches · +21.7% vs prior month · 0 points
Compare search popularity between Tally and its closest rivals
How has branded search demand for Tally changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Tally worldwide rose from 38.2K to 65.3K.
- Across the 11 months ending August 2026, Tally’s estimated Share of Search among online form and survey builders worldwide held steady, from 0.24% to 0.43%.
How did search popularity change for online form and survey builders worldwide in August 2026?
6 changes
In August 2026, Google Forms gained estimated Share of Search among online form and survey builders worldwide, from 78.1% to 79.8%.

In August 2026, Jotform lost estimated Share of Search among online form and survey builders worldwide, from 4.5% to 3.7%.

In August 2026, SurveyMonkey lost estimated Share of Search among online form and survey builders worldwide, from 3% to 2.5%.

Estimated monthly branded searches for Tally worldwide rose 71.1% over 11 measured months, from 38.2K to 65.3K in August 2026.
Estimated monthly branded searches for Fillout worldwide rose 22.5% over 11 measured months, from 61K to 74.7K in August 2026.

Estimated monthly branded searches for Typeform worldwide fell 32.6% over 11 measured months, from 387K to 261K in August 2026.
How is Tally measured?
Brandwave collects information about searches that people make online using Tally’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
9 branded search terms
- tally form
- tally form builder
- Tally Forms
- tally forms free
- tally forms pricing
- tally so
- tally.so
- tallyform
- tallyforms
Do you work for Tally? To request corrections or removal please contact us via our support page and we will be happy to assist.

Is Tally your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.