How popular isGoogle Forms in search?

In September 2026, there were an estimated 14.9M branded searches for Google Forms worldwide which is up 23.3% over the last 12 months. Google Forms holds 85.9% estimated Share of Search among form builders worldwide and is ranked 1st of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Follow Google Forms and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which form builders compete with Google Forms?

Google Forms against form builders worldwide, by month

Month	Google Forms	Microsoft Forms	Typeform	Tally
Oct 2025	82.6%	14.6%	2.6%	0.26%
Nov 2025	84.5%	12.6%	2.6%	0.27%
Dec 2025	84.7%	12.4%	2.6%	0.3%
Jan 2026	84.7%	12.3%	2.7%	0.29%
Feb 2026	84.6%	12.5%	2.6%	0.29%
Mar 2026	82.4%	14.7%	2.5%	0.39%
Apr 2026	85.2%	12.3%	2.2%	0.33%
May 2026	84.9%	12.4%	2.2%	0.49%
Jun 2026	84.8%	12.5%	2.2%	0.49%
Jul 2026	85%	12.3%	2.1%	0.55%
Aug 2026	85.6%	12.2%	1.8%	0.46%
Sep 2026	85.9%	12.2%	1.5%	0.45%

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Google Forms Google	85.9%	14.9M	+22.2%	+0.3 points
2, held 2nd	Microsoft Forms Microsoft	12.2%	2.1M	+22.1%	0 points
3, held 3rd	Typeform	1.5%	254K	+0.84%	-0.3 points
4, held 4th	Tally	0.45%	78.5K	+21.3%	0 points

1.Google Forms
85.9%
Held 1st. 14.9M estimated branded searches, +22.2% vs prior month. Share +0.3 points.
2.Microsoft Forms
12.2%
Held 2nd. 2.1M estimated branded searches, +22.1% vs prior month. Share 0 points.
3.Typeform
1.5%
Held 3rd. 254K estimated branded searches, +0.84% vs prior month. Share -0.3 points.
4.Tally
0.45%
Held 4th. 78.5K estimated branded searches, +21.3% vs prior month. Share 0 points.

Compare search popularity between Google Forms and its closest rivals

Every comparison with Google Forms

8 comparisons

How has branded search demand for Google Forms changed worldwide over the last 12 months?

3 findings

Across the 12 months ending September 2026, estimated monthly branded searches for Google Forms worldwide rose from 12.1M to 14.9M.
Across the 12 months ending September 2026, Google Forms’ estimated Share of Search among form builders worldwide increased from 82.6% to 85.9%.
Across the 12 months ending September 2026, Google Forms’ estimated Share of Search among form builders worldwide peaked at 85.9% in September 2026 and was lowest at 82.4% in March 2026.

How did search popularity change for form builders worldwide in September 2026?

3 changes

Google Forms’ estimated Share of Search among form builders worldwide has gained ground for 3 months in a row, from 84.8% to 85.9% in September 2026.
Typeform’s estimated Share of Search among form builders worldwide has lost ground for 3 months in a row, from 2.2% to 1.5% in September 2026.
Estimated monthly branded searches for Tally worldwide rose 106.6% over 12 measured months, from 38K to 78.5K in September 2026.

Where does Google Forms compete?

Google Forms is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.

Competitor set	Rank	Share of Search	Ranking
Survey and form tools	1st of 6	80.7%	Show ranking
Online form and survey builders	1st of 8	81.1%	Show ranking
Form builders	1st of 4	85.9%	Shown above
Survey platforms	1st of 5	91.2%	Show ranking

How is Google Forms measured?

Brandwave collects information about searches that people make online using Google Forms’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

16 branded search terms