Google Forms vs Microsoft Forms:Which is searched more?
In September 2026, Google Forms had more branded searches than Microsoft Forms among form builders worldwide. Google Forms was estimated to have 14.9M branded searches compared to Microsoft Forms’ 2.1M, and held a 76.7% Share of Search versus Microsoft Forms’ 10.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Google Forms or Microsoft Forms?
Compare the form builders teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Google Forms, Microsoft Forms. The figures are in the table below the chart.
View monthly share of search table
| Month | Google Forms | Microsoft Forms | HubSpot | Typeform | Attio | Visme | Tally |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 73.2% | 12.9% | 10% | 2.3% | 0.3% | 1.1% | 0.23% |
| Nov 2025 | 76.2% | 11.3% | 8.4% | 2.4% | 0.3% | 1.2% | 0.24% |
| Dec 2025 | 76.4% | 11.2% | 8.5% | 2.3% | 0.36% | 0.95% | 0.27% |
| Jan 2026 | 75.1% | 10.9% | 10.3% | 2.4% | 0.37% | 0.66% | 0.26% |
| Feb 2026 | 76.4% | 11.3% | 8.6% | 2.4% | 0.45% | 0.69% | 0.26% |
| Mar 2026 | 73% | 13% | 10.1% | 2.2% | 0.44% | 0.82% | 0.34% |
| Apr 2026 | 77.1% | 11.1% | 8.6% | 2% | 0.45% | 0.49% | 0.3% |
| May 2026 | 76.6% | 11.2% | 8.8% | 1.9% | 0.54% | 0.49% | 0.44% |
| Jun 2026 | 75% | 11.1% | 10.6% | 1.9% | 0.54% | 0.44% | 0.43% |
| Jul 2026 | 75.1% | 10.9% | 10.5% | 1.9% | 0.77% | 0.38% | 0.49% |
| Aug 2026 | 77.1% | 11% | 9% | 1.6% | 0.55% | 0.37% | 0.41% |
| Sep 2026 | 76.7% | 10.9% | 9.8% | 1.3% | 0.53% | 0.43% | 0.4% |
How has the Google Forms and Microsoft Forms comparison changed over the last 12 months?
3 findings
- Google Forms was ahead of Microsoft Forms in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Google Forms’ estimated Share of Search among form builders worldwide moved from 73.2% to 76.7%, and its estimated monthly branded searches moved from 12.1M to 14.9M.
- Across the 12 months ending September 2026, Microsoft Forms’ estimated Share of Search among form builders worldwide moved from 12.9% to 10.9%, and its estimated monthly branded searches held steady at 2.1M.
How did search popularity change for form builders worldwide in September 2026?
1 change
Estimated monthly branded searches for Google Forms worldwide rose 23.3% over 12 measured months, from 12.1M to 14.9M in September 2026.
Other head-to-heads among form builders
How each brand is measured
Brandwave collects information about searches that people make online using Google Forms’ and Microsoft Forms’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Google Forms
16 branded search terms
- form google forms
- forms google
- google form
- google form builder
- google form for quiz
- Google Forms
- google forms application
- google forms apps
- google forms create
- google forms making
- google forms quiz
- google forms survey
- google forms templates
- google google forms
- google.forms
- googleforms
Microsoft Forms
11 branded search terms
- creating microsoft forms
- forms microsoft
- forms office
- microsoft form
- Microsoft Forms
- microsoft forms app
- microsoft forms quiz
- microsoft forms survey
- microsoftforms
- MS Forms
- office forms
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.