Brandwave

Survey and form tools:Which are searched most?

In September 2026, Google Forms was the most searched among survey and form tools worldwide, with an estimated 14.9M branded searches and 80.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Google Forms80.8%
  2. Microsoft Forms11.5%
  3. Jotform3%
  4. SurveyMonkey2%
  5. Typeform1.4%
  6. Qualtrics1.3%

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Share of SearchLeaderboard

Compare the survey and form tools people choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among survey and form tools worldwide, by month

Share of Search by month for Google Forms, Microsoft Forms, Jotform, SurveyMonkey. The figures are in the table below the chart.

View monthly share of search table
MonthGoogle FormsMicrosoft FormsJotformSurveyMonkeyTypeformQualtrics
Oct 202574.6%13.2%4.2%3.4%2.3%2.3%
Nov 202576.5%11.4%4.3%3.5%2.4%1.9%
Dec 202577.2%11.3%4.3%2.9%2.4%1.9%
Jan 202677.4%11.3%4.4%2.9%2.4%1.6%
Feb 202677.7%11.5%3.6%2.9%2.4%1.9%
Mar 202674.6%13.3%4.2%3.4%2.3%2.2%
Apr 202678.6%11.3%3.7%2.4%2%2%
May 202678.1%11.4%3.7%2.9%2%1.9%
Jun 202678.1%11.5%3.8%2.9%2%1.6%
Jul 202677.9%11.3%4.4%2.9%2%1.6%
Aug 202679.6%11.3%3.7%2.4%1.7%1.3%
Sep 202680.8%11.5%3%2%1.4%1.3%

This month’s ranking, September 2026

  1. 1.Google Forms

    80.8%

    Held 1st. 14.9M estimated branded searches, +22.2% vs prior month. Share +1.1 points.

  2. 2.Microsoft Forms

    11.5%

    Held 2nd. 2.1M estimated branded searches, +22.1% vs prior month. Share +0.2 points.

  3. 3.Jotform

    3%

    Held 3rd. 559K estimated branded searches, +0.11% vs prior month. Share -0.6 points.

  4. 4.SurveyMonkey

    2%

    Held 4th. 370K estimated branded searches, -0.32% vs prior month. Share -0.4 points.

  5. 5.Typeform

    1.4%

    Held 5th. 254K estimated branded searches, +0.84% vs prior month. Share -0.3 points.

  6. 6.Qualtrics

    1.3%

    Held 6th. 246K estimated branded searches, +22.4% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among survey and form tools worldwide?

In September 2026, Google Forms was the most searched among survey and form tools worldwide, with an estimated 14.9M branded searches and 80.8% estimated Share of Search within this set. Microsoft Forms is in 2nd place, 69.3 percentage points behind at 11.5% Share of Search.

Global survey and form tools, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Google Forms74.6% → 80.8%80.8%Sep 202674.6%Mar 20261st
Microsoft Forms13.2% → 11.5%13.3%Mar 202611.3%Jan 20262nd
Jotform4.2% → 3%4.4%Jan 20263%Sep 20263rd
SurveyMonkey3.4% → 2%3.5%Nov 20252%Sep 20264th
Typeform2.3% → 1.4%2.4%Jan 20261.4%Sep 20265th
Qualtrics2.3% → 1.3%2.3%Oct 20251.3%Aug 20266th

Each finding as a sentence

  • Across the 12 months ending September 2026, Google Forms’ estimated Share of Search among survey and form tools worldwide increased from 74.6% to 80.8%.
  • Across the 12 months ending September 2026, Microsoft Forms’ estimated Share of Search among survey and form tools worldwide decreased from 13.2% to 11.5%.
  • Across the 12 months ending September 2026, Jotform’s estimated Share of Search among survey and form tools worldwide decreased from 4.2% to 3%.
  • Across the 12 months ending September 2026, SurveyMonkey’s estimated Share of Search among survey and form tools worldwide decreased from 3.4% to 2%.
  • Across the 12 months ending September 2026, Typeform’s estimated Share of Search among survey and form tools worldwide decreased from 2.3% to 1.4%.
  • Across the 12 months ending September 2026, Qualtrics’ estimated Share of Search among survey and form tools worldwide decreased from 2.3% to 1.3%.
  • Across the 12 months ending September 2026, Google Forms’ estimated Share of Search among survey and form tools worldwide peaked at 80.8% in September 2026 and was lowest at 74.6% in March 2026.
  • Across the 12 months ending September 2026, Microsoft Forms’ estimated Share of Search among survey and form tools worldwide peaked at 13.3% in March 2026 and was lowest at 11.3% in January 2026.
  • Across the 12 months ending September 2026, Jotform’s estimated Share of Search among survey and form tools worldwide peaked at 4.4% in January 2026 and was lowest at 3% in September 2026.
  • Across the 12 months ending September 2026, SurveyMonkey’s estimated Share of Search among survey and form tools worldwide peaked at 3.5% in November 2025 and was lowest at 2% in September 2026.
  • Across the 12 months ending September 2026, Typeform’s estimated Share of Search among survey and form tools worldwide peaked at 2.4% in January 2026 and was lowest at 1.4% in September 2026.

How did search popularity change for survey and form tools worldwide in September 2026?

  1. In September 2026, Google Forms gained estimated Share of Search among survey and form tools worldwide, from 79.6% to 80.8%.

  2. In September 2026, Jotform lost estimated Share of Search among survey and form tools worldwide, from 3.7% to 3%.

  3. SurveyMonkey’s estimated Share of Search among survey and form tools worldwide has lost ground for 3 months in a row, from 2.9% to 2% in September 2026.

  4. Typeform’s estimated Share of Search among survey and form tools worldwide has lost ground for 3 months in a row, from 2% to 1.4% in September 2026.

  5. Estimated monthly branded searches for Qualtrics worldwide fell 33.2% over 12 measured months, from 368K to 246K in September 2026.

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