How popular isSurveyMonkey in search?
In September 2026, there were an estimated 370K branded searches for SurveyMonkey worldwide which is down 32.9% over the last 12 months. SurveyMonkey holds 2% estimated Share of Search among survey and form tools worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Google Forms80.7%
Microsoft Forms11.5%
Jotform3.1%
SurveyMonkey2%
Typeform1.4%
Qualtrics1.3%
Follow SurveyMonkey and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which survey and form tools compete with SurveyMonkey?
Share of Search by month for Google Forms, Microsoft Forms, Jotform, SurveyMonkey. The figures are in the table below the chart.
View monthly share of search table
| Month | Google Forms | Microsoft Forms | Jotform | SurveyMonkey | Typeform | Qualtrics |
|---|---|---|---|---|---|---|
| Oct 2025 | 74.6% | 13.2% | 4.2% | 3.4% | 2.3% | 2.3% |
| Nov 2025 | 76.5% | 11.4% | 4.4% | 3.5% | 2.4% | 1.9% |
| Dec 2025 | 77.2% | 11.3% | 4.4% | 2.9% | 2.4% | 1.9% |
| Jan 2026 | 77.4% | 11.3% | 4.4% | 2.9% | 2.4% | 1.6% |
| Feb 2026 | 77.6% | 11.5% | 3.6% | 2.9% | 2.4% | 1.9% |
| Mar 2026 | 74.6% | 13.3% | 4.2% | 3.4% | 2.3% | 2.2% |
| Apr 2026 | 78.6% | 11.3% | 3.7% | 2.4% | 2% | 2% |
| May 2026 | 78% | 11.4% | 3.7% | 2.9% | 2% | 1.9% |
| Jun 2026 | 78.1% | 11.5% | 3.8% | 2.9% | 2% | 1.6% |
| Jul 2026 | 77.9% | 11.3% | 4.4% | 2.9% | 2% | 1.6% |
| Aug 2026 | 79.6% | 11.3% | 3.7% | 2.4% | 1.6% | 1.3% |
| Sep 2026 | 80.7% | 11.5% | 3.1% | 2% | 1.4% | 1.3% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 80.7% | 14.9M | +22.2% | +1.1 points | |
| 2, held 2nd | 11.5% | 2.1M | +22.1% | +0.2 points | |
| 3, held 3rd | 3.1% | 564K | +0.11% | -0.6 points | |
| 4, held 4th | 2% | 370K | -0.32% | -0.4 points | |
| 5, held 5th | 1.4% | 254K | +0.84% | -0.3 points | |
| 6, held 6th | 1.3% | 246K | +22.4% | 0 points |
80.7%
Held 1st. 14.9M estimated branded searches, +22.2% vs prior month. Share +1.1 points.
11.5%
Held 2nd. 2.1M estimated branded searches, +22.1% vs prior month. Share +0.2 points.
3.
Jotform3.1%
Held 3rd. 564K estimated branded searches, +0.11% vs prior month. Share -0.6 points.
2%
Held 4th. 370K estimated branded searches, -0.32% vs prior month. Share -0.4 points.
5.
Typeform1.4%
Held 5th. 254K estimated branded searches, +0.84% vs prior month. Share -0.3 points.
1.3%
Held 6th. 246K estimated branded searches, +22.4% vs prior month. Share 0 points.
Compare search popularity between SurveyMonkey and its closest rivals
- SurveyMonkey vs Google Forms: compare search popularity
- SurveyMonkey vs Microsoft Forms: compare search popularity
- SurveyMonkey vs Jotform: compare search popularity
- SurveyMonkey vs Typeform: compare search popularity
- SurveyMonkey vs Qualtrics: compare search popularity
- Compare SurveyMonkey with any brand
Every comparison with SurveyMonkey
14 comparisons
- Google Forms vs SurveyMonkey
- Jotform vs SurveyMonkey
- Microsoft Forms vs SurveyMonkey
- SurveyMonkey vs Typeform
- Qualtrics vs SurveyMonkey
- SurveyMonkey vs Tally
- Fillout vs SurveyMonkey
- Sprinklr vs SurveyMonkey
- Culture Amp vs SurveyMonkey
- Medallia vs SurveyMonkey
- SurveyMonkey vs Workleap
- Paperform vs SurveyMonkey
- 15Five vs SurveyMonkey
- InMoment vs SurveyMonkey
How has branded search demand for SurveyMonkey changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for SurveyMonkey worldwide fell from 551K to 370K.
- Across the 12 months ending September 2026, SurveyMonkey’s estimated Share of Search among survey and form tools worldwide decreased from 3.4% to 2%.
- Across the 12 months ending September 2026, SurveyMonkey’s estimated Share of Search among survey and form tools worldwide peaked at 3.5% in November 2025 and was lowest at 2% in September 2026.
How did search popularity change for survey and form tools worldwide in September 2026?
5 changes
In September 2026, Google Forms gained estimated Share of Search among survey and form tools worldwide, from 79.6% to 80.7%.
In September 2026, Jotform lost estimated Share of Search among survey and form tools worldwide, from 3.7% to 3.1%.
SurveyMonkey’s estimated Share of Search among survey and form tools worldwide has lost ground for 3 months in a row, from 2.9% to 2% in September 2026.
Typeform’s estimated Share of Search among survey and form tools worldwide has lost ground for 3 months in a row, from 2% to 1.4% in September 2026.
Estimated monthly branded searches for Qualtrics worldwide fell 33.2% over 12 measured months, from 368K to 246K in September 2026.
Where does SurveyMonkey compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Survey and form tools | 4th of 6 | 2% | Shown above |
| Online form and survey builders | 4th of 8 | 2% | Show ranking |
| Survey platforms | 3rd of 5 | 2.3% | Show ranking |
| Experience management platforms | 1st of 5 | 50.2% | Show ranking |
| Employee survey platforms | 1st of 5 | 54.1% | Show ranking |
How is SurveyMonkey measured?
Brandwave collects information about searches that people make online using SurveyMonkey’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
6 branded search terms
- survey monkey
- survey monkey survey
- SurveyMonkey
- surveymonkey audience
- surveymonkey market research
- surveymonkey questionnaire
Do you work for SurveyMonkey? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is SurveyMonkey your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.