How popular isQualtrics in search?
In September 2026, there were an estimated 246K branded searches for Qualtrics worldwide which is down 33.2% over the last 12 months. Qualtrics holds 1.3% estimated Share of Search among survey and form tools worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Google Forms80.8%
Microsoft Forms11.5%
Jotform3%
SurveyMonkey2%
Typeform1.4%
Qualtrics1.3%
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Which survey and form tools compete with Qualtrics?
Share of Search by month for Google Forms, Microsoft Forms, Jotform, SurveyMonkey, Qualtrics. The figures are in the table below the chart.
View monthly share of search table
| Month | Google Forms | Microsoft Forms | Jotform | SurveyMonkey | Typeform | Qualtrics |
|---|---|---|---|---|---|---|
| Oct 2025 | 74.6% | 13.2% | 4.2% | 3.4% | 2.3% | 2.3% |
| Nov 2025 | 76.5% | 11.4% | 4.3% | 3.5% | 2.4% | 1.9% |
| Dec 2025 | 77.2% | 11.3% | 4.3% | 2.9% | 2.4% | 1.9% |
| Jan 2026 | 77.4% | 11.3% | 4.4% | 2.9% | 2.4% | 1.6% |
| Feb 2026 | 77.7% | 11.5% | 3.6% | 2.9% | 2.4% | 1.9% |
| Mar 2026 | 74.6% | 13.3% | 4.2% | 3.4% | 2.3% | 2.2% |
| Apr 2026 | 78.6% | 11.3% | 3.7% | 2.4% | 2% | 2% |
| May 2026 | 78.1% | 11.4% | 3.7% | 2.9% | 2% | 1.9% |
| Jun 2026 | 78.1% | 11.5% | 3.8% | 2.9% | 2% | 1.6% |
| Jul 2026 | 77.9% | 11.3% | 4.4% | 2.9% | 2% | 1.6% |
| Aug 2026 | 79.6% | 11.3% | 3.7% | 2.4% | 1.7% | 1.3% |
| Sep 2026 | 80.8% | 11.5% | 3% | 2% | 1.4% | 1.3% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 80.8% | 14.9M | +22.2% | +1.1 points | |
| 2, held 2nd | 11.5% | 2.1M | +22.1% | +0.2 points | |
| 3, held 3rd | 3% | 559K | +0.11% | -0.6 points | |
| 4, held 4th | 2% | 370K | -0.32% | -0.4 points | |
| 5, held 5th | 1.4% | 254K | +0.84% | -0.3 points | |
| 6, held 6th | 1.3% | 246K | +22.4% | 0 points |
80.8%
Held 1st. 14.9M estimated branded searches, +22.2% vs prior month. Share +1.1 points.
11.5%
Held 2nd. 2.1M estimated branded searches, +22.1% vs prior month. Share +0.2 points.
3.
Jotform3%
Held 3rd. 559K estimated branded searches, +0.11% vs prior month. Share -0.6 points.
2%
Held 4th. 370K estimated branded searches, -0.32% vs prior month. Share -0.4 points.
5.
Typeform1.4%
Held 5th. 254K estimated branded searches, +0.84% vs prior month. Share -0.3 points.
1.3%
Held 6th. 246K estimated branded searches, +22.4% vs prior month. Share 0 points.
Compare search popularity between Qualtrics and its closest rivals
Every comparison with Qualtrics
22 comparisons
- Google Forms vs Qualtrics
- Jotform vs Qualtrics
- Microsoft Forms vs Qualtrics
- Qualtrics vs SurveyMonkey
- Qualtrics vs Typeform
- Qualtrics vs Respondent
- Amazon Mechanical Turk vs Qualtrics
- Qualtrics vs Sprinklr
- Culture Amp vs Qualtrics
- Medallia vs Qualtrics
- Alchemer vs Qualtrics
- Bonusly vs Qualtrics
- Qualtrics vs Workleap
- 15Five vs Qualtrics
- InMoment vs Qualtrics
- AskNicely vs Qualtrics
- Delighted vs Qualtrics
- Lattice vs Qualtrics
- Nicereply vs Qualtrics
- Prolific vs Qualtrics
- Qualtrics vs Sprig
- Qualtrics vs UserTesting
How has branded search demand for Qualtrics changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Qualtrics worldwide fell from 368K to 246K.
- Across the 12 months ending September 2026, Qualtrics’ estimated Share of Search among survey and form tools worldwide decreased from 2.3% to 1.3%.
How did search popularity change for survey and form tools worldwide in September 2026?
5 changes
In September 2026, Google Forms gained estimated Share of Search among survey and form tools worldwide, from 79.6% to 80.8%.
In September 2026, Jotform lost estimated Share of Search among survey and form tools worldwide, from 3.7% to 3%.
SurveyMonkey’s estimated Share of Search among survey and form tools worldwide has lost ground for 3 months in a row, from 2.9% to 2% in September 2026.
Typeform’s estimated Share of Search among survey and form tools worldwide has lost ground for 3 months in a row, from 2% to 1.4% in September 2026.
Estimated monthly branded searches for Qualtrics worldwide fell 33.2% over 12 measured months, from 368K to 246K in September 2026.
Where does Qualtrics compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Survey and form tools | 6th of 6 | 1.3% | Shown above |
| Survey platforms | 5th of 5 | 1.5% | Show ranking |
| Experience management platforms | 2nd of 5 | 33.4% | Show ranking |
| Employee survey platforms | 2nd of 5 | 36.4% | Show ranking |
| Panel research platforms | 1st of 5 | 46.2% | Show ranking |
| Employee engagement platforms | 1st of 5 | 76.8% | Show ranking |
| Voice of customer platforms | 1st of 5 | 78% | Show ranking |
| Customer feedback software | 1st of 5 | 83.8% | Show ranking |
How is Qualtrics measured?
Brandwave collects information about searches that people make online using Qualtrics’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- qualtrics
- qualtrics customer feedback
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Is Qualtrics your brand?
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