How popular isGoogle Forms in search?

In September 2026, there were an estimated 14.9M branded searches for Google Forms worldwide which is up 23.3% over the last 12 months. Google Forms holds 80.7% estimated Share of Search among survey and form tools worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

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Which survey and form tools compete with Google Forms?

Google Forms against survey and form tools worldwide, by month

Month	Google Forms	Microsoft Forms	Jotform	SurveyMonkey	Typeform	Qualtrics
Oct 2025	74.6%	13.2%	4.2%	3.4%	2.3%	2.3%
Nov 2025	76.5%	11.4%	4.4%	3.5%	2.4%	1.9%
Dec 2025	77.2%	11.3%	4.4%	2.9%	2.4%	1.9%
Jan 2026	77.4%	11.3%	4.4%	2.9%	2.4%	1.6%
Feb 2026	77.6%	11.5%	3.6%	2.9%	2.4%	1.9%
Mar 2026	74.6%	13.3%	4.2%	3.4%	2.3%	2.2%
Apr 2026	78.6%	11.3%	3.7%	2.4%	2%	2%
May 2026	78%	11.4%	3.7%	2.9%	2%	1.9%
Jun 2026	78.1%	11.5%	3.8%	2.9%	2%	1.6%
Jul 2026	77.9%	11.3%	4.4%	2.9%	2%	1.6%
Aug 2026	79.6%	11.3%	3.7%	2.4%	1.6%	1.3%
Sep 2026	80.7%	11.5%	3.1%	2%	1.4%	1.3%

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Google Forms Google	80.7%	14.9M	+22.2%	+1.1 points
2, held 2nd	Microsoft Forms Microsoft	11.5%	2.1M	+22.1%	+0.2 points
3, held 3rd	Jotform	3.1%	564K	+0.11%	-0.6 points
4, held 4th	SurveyMonkey	2%	370K	-0.32%	-0.4 points
5, held 5th	Typeform	1.4%	254K	+0.84%	-0.3 points
6, held 6th	Qualtrics	1.3%	246K	+22.4%	0 points

1.Google Forms
80.7%
Held 1st. 14.9M estimated branded searches, +22.2% vs prior month. Share +1.1 points.
2.Microsoft Forms
11.5%
Held 2nd. 2.1M estimated branded searches, +22.1% vs prior month. Share +0.2 points.
3.Jotform
3.1%
Held 3rd. 564K estimated branded searches, +0.11% vs prior month. Share -0.6 points.
4.SurveyMonkey
2%
Held 4th. 370K estimated branded searches, -0.32% vs prior month. Share -0.4 points.
5.Typeform
1.4%
Held 5th. 254K estimated branded searches, +0.84% vs prior month. Share -0.3 points.
6.Qualtrics
1.3%
Held 6th. 246K estimated branded searches, +22.4% vs prior month. Share 0 points.

Compare search popularity between Google Forms and its closest rivals

Every comparison with Google Forms

8 comparisons

How has branded search demand for Google Forms changed worldwide over the last 12 months?

3 findings

Across the 12 months ending September 2026, estimated monthly branded searches for Google Forms worldwide rose from 12.1M to 14.9M.
Across the 12 months ending September 2026, Google Forms’ estimated Share of Search among survey and form tools worldwide increased from 74.6% to 80.7%.
Across the 12 months ending September 2026, Google Forms’ estimated Share of Search among survey and form tools worldwide peaked at 80.7% in September 2026 and was lowest at 74.6% in March 2026.

How did search popularity change for survey and form tools worldwide in September 2026?

5 changes

In September 2026, Google Forms gained estimated Share of Search among survey and form tools worldwide, from 79.6% to 80.7%.
In September 2026, Jotform lost estimated Share of Search among survey and form tools worldwide, from 3.7% to 3.1%.
SurveyMonkey’s estimated Share of Search among survey and form tools worldwide has lost ground for 3 months in a row, from 2.9% to 2% in September 2026.
Typeform’s estimated Share of Search among survey and form tools worldwide has lost ground for 3 months in a row, from 2% to 1.4% in September 2026.
Estimated monthly branded searches for Qualtrics worldwide fell 33.2% over 12 measured months, from 368K to 246K in September 2026.

Where does Google Forms compete?

Google Forms is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.

Competitor set	Rank	Share of Search	Ranking
Survey and form tools	1st of 6	80.7%	Shown above
Online form and survey builders	1st of 8	81.1%	Show ranking
Form builders	1st of 4	85.9%	Show ranking
Survey platforms	1st of 5	91.2%	Show ranking

How is Google Forms measured?

Brandwave collects information about searches that people make online using Google Forms’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

16 branded search terms