How popular isMicrosoft Forms in search?
In September 2026, there were an estimated 2.1M branded searches for Microsoft Forms worldwide which held steady over the last 12 months. Microsoft Forms holds 11.5% estimated Share of Search among survey and form tools worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Google Forms80.7%
Microsoft Forms11.5%
Jotform3.1%
SurveyMonkey2%
Typeform1.4%
Qualtrics1.3%
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Which survey and form tools compete with Microsoft Forms?
Share of Search by month for Google Forms, Microsoft Forms, Jotform, SurveyMonkey. The figures are in the table below the chart.
View monthly share of search table
| Month | Google Forms | Microsoft Forms | Jotform | SurveyMonkey | Typeform | Qualtrics |
|---|---|---|---|---|---|---|
| Oct 2025 | 74.6% | 13.2% | 4.2% | 3.4% | 2.3% | 2.3% |
| Nov 2025 | 76.5% | 11.4% | 4.4% | 3.5% | 2.4% | 1.9% |
| Dec 2025 | 77.2% | 11.3% | 4.4% | 2.9% | 2.4% | 1.9% |
| Jan 2026 | 77.4% | 11.3% | 4.4% | 2.9% | 2.4% | 1.6% |
| Feb 2026 | 77.6% | 11.5% | 3.6% | 2.9% | 2.4% | 1.9% |
| Mar 2026 | 74.6% | 13.3% | 4.2% | 3.4% | 2.3% | 2.2% |
| Apr 2026 | 78.6% | 11.3% | 3.7% | 2.4% | 2% | 2% |
| May 2026 | 78% | 11.4% | 3.7% | 2.9% | 2% | 1.9% |
| Jun 2026 | 78.1% | 11.5% | 3.8% | 2.9% | 2% | 1.6% |
| Jul 2026 | 77.9% | 11.3% | 4.4% | 2.9% | 2% | 1.6% |
| Aug 2026 | 79.6% | 11.3% | 3.7% | 2.4% | 1.6% | 1.3% |
| Sep 2026 | 80.7% | 11.5% | 3.1% | 2% | 1.4% | 1.3% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 80.7% | 14.9M | +22.2% | +1.1 points | |
| 2, held 2nd | 11.5% | 2.1M | +22.1% | +0.2 points | |
| 3, held 3rd | 3.1% | 564K | +0.11% | -0.6 points | |
| 4, held 4th | 2% | 370K | -0.32% | -0.4 points | |
| 5, held 5th | 1.4% | 254K | +0.84% | -0.3 points | |
| 6, held 6th | 1.3% | 246K | +22.4% | 0 points |
80.7%
Held 1st. 14.9M estimated branded searches, +22.2% vs prior month. Share +1.1 points.
11.5%
Held 2nd. 2.1M estimated branded searches, +22.1% vs prior month. Share +0.2 points.
3.
Jotform3.1%
Held 3rd. 564K estimated branded searches, +0.11% vs prior month. Share -0.6 points.
2%
Held 4th. 370K estimated branded searches, -0.32% vs prior month. Share -0.4 points.
5.
Typeform1.4%
Held 5th. 254K estimated branded searches, +0.84% vs prior month. Share -0.3 points.
1.3%
Held 6th. 246K estimated branded searches, +22.4% vs prior month. Share 0 points.
Compare search popularity between Microsoft Forms and its closest rivals
- Microsoft Forms vs Google Forms: compare search popularity
- Microsoft Forms vs Jotform: compare search popularity
- Microsoft Forms vs SurveyMonkey: compare search popularity
- Microsoft Forms vs Typeform: compare search popularity
- Microsoft Forms vs Qualtrics: compare search popularity
- Compare Microsoft Forms with any brand
How has branded search demand for Microsoft Forms changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Microsoft Forms worldwide held steady at 2.1M.
- Across the 12 months ending September 2026, Microsoft Forms’ estimated Share of Search among survey and form tools worldwide decreased from 13.2% to 11.5%.
- Across the 12 months ending September 2026, Microsoft Forms’ estimated Share of Search among survey and form tools worldwide peaked at 13.3% in March 2026 and was lowest at 11.3% in January 2026.
How did search popularity change for survey and form tools worldwide in September 2026?
5 changes
In September 2026, Google Forms gained estimated Share of Search among survey and form tools worldwide, from 79.6% to 80.7%.
In September 2026, Jotform lost estimated Share of Search among survey and form tools worldwide, from 3.7% to 3.1%.
SurveyMonkey’s estimated Share of Search among survey and form tools worldwide has lost ground for 3 months in a row, from 2.9% to 2% in September 2026.
Typeform’s estimated Share of Search among survey and form tools worldwide has lost ground for 3 months in a row, from 2% to 1.4% in September 2026.
Estimated monthly branded searches for Qualtrics worldwide fell 33.2% over 12 measured months, from 368K to 246K in September 2026.
Where does Microsoft Forms compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Survey and form tools | 2nd of 6 | 11.5% | Shown above |
| Online form and survey builders | 2nd of 8 | 11.5% | Show ranking |
| Form builders | 2nd of 4 | 12.2% | Show ranking |
How is Microsoft Forms measured?
Brandwave collects information about searches that people make online using Microsoft Forms’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
11 branded search terms
- creating microsoft forms
- forms microsoft
- forms office
- microsoft form
- Microsoft Forms
- microsoft forms app
- microsoft forms quiz
- microsoft forms survey
- microsoftforms
- MS Forms
- office forms
Who owns Microsoft Forms?
Microsoft Forms is owned by Microsoft. Brandwave also tracks 
GitHub Actions, GitHub Copilot, 
LinkedIn Ads, Microsoft 365, 
Microsoft Authenticator, Microsoft Bookings, 
Microsoft Designer, Microsoft Dynamics 365, Microsoft Dynamics 365 Business Central, Microsoft Edge, Microsoft Entra, Microsoft Power BI, Microsoft PowerPoint, Microsoft Surface, Microsoft Teams, Microsoft Translator, Microsoft Visio, 
Minecraft, OneDrive, 
OneNote, 
Outlook, Power Automate, Power BI, SharePoint, 
Xbox and Xbox Game Pass, owned by the same company, worldwide.
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Is Microsoft Forms your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.