How popular isGoogle Translate in search?

Q: Who owns Google Translate?

Google Translate is owned by Google. Brandwave also tracks AppSheet, Chrome Remote Desktop, Firebase, Fitbit, Google, Google Ads, Google Analytics, Google Chat, Google Classroom, Google Cloud, Google Drive, Google Forms, Google Gemini, Google Maps, Google Maps Platform, Google Meet, Google Nest, Google Slides, Google Workspace, Looker, Looker Studio, Snapseed, YouTube and YouTube Music, owned by the same company, worldwide.

In August 2026, there were an estimated 228M branded searches for Google Translate worldwide which is down 18.2% over the last 11 months. Google Translate holds 92.3% estimated Share of Search among translation APIs worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

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Which translation APIs compete with Google Translate?

Google Translate against translation APIs worldwide, by month

Month	Google Translate	DeepL	Microsoft Translator	Smartling	Amazon Translate
Oct 2025	89.8%	10.1%	0.15%	<0.01%	<0.01%
Nov 2025	90.4%	9.2%	0.33%	<0.01%	<0.01%
Dec 2025	91.6%	8.1%	0.27%	<0.01%	<0.01%
Jan 2026	90.7%	9%	0.27%	<0.01%	<0.01%
Feb 2026	91.6%	8.1%	0.33%	<0.01%	<0.01%
Mar 2026	89.8%	10.1%	0.12%	<0.01%	<0.01%
Apr 2026	91.2%	8.7%	0.02%	<0.01%	<0.01%
May 2026	90.8%	9.1%	0.02%	<0.01%	<0.01%
Jun 2026	89%	10.9%	0.02%	<0.01%	<0.01%
Jul 2026	88.2%	11.7%	0.09%	<0.01%	<0.01%
Aug 2026	92.3%	7.6%	0.08%	<0.01%	<0.01%
Sep 2026	—	—	—	—	—

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Google Translate Google	92.3%	228M	-0.55%	+4.1 points
2, held 2nd	DeepL	7.6%	18.7M	-38.3%	-4.1 points
3, held 3rd	Microsoft Translator Microsoft	0.08%	201K	-18.3%	0 points
4, held 4th	Smartling	<0.01%	6.9K	-19.1%	0 points
5, held 5th	Amazon Translate	<0.01%	2.4K	0%	0 points

1.Google Translate
92.3%
Held 1st. 228M estimated branded searches, -0.55% vs prior month. Share +4.1 points.
2.DeepL
7.6%
Held 2nd. 18.7M estimated branded searches, -38.3% vs prior month. Share -4.1 points.
3.Microsoft Translator
0.08%
Held 3rd. 201K estimated branded searches, -18.3% vs prior month. Share 0 points.
4.Smartling
<0.01%
Held 4th. 6.9K estimated branded searches, -19.1% vs prior month. Share 0 points.
5.Amazon Translate
<0.01%
Held 5th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Google Translate and its closest rivals

How has branded search demand for Google Translate changed worldwide over the last 12 months?

3 findings

Across the 11 months ending August 2026, estimated monthly branded searches for Google Translate worldwide fell from 278M to 228M.
Across the 11 months ending August 2026, Google Translate’s estimated Share of Search among translation APIs worldwide increased from 89.8% to 92.3%.
Across the 11 months ending August 2026, Google Translate’s estimated Share of Search among translation APIs worldwide peaked at 92.3% in August 2026 and was lowest at 88.2% in July 2026.

How did search popularity change for translation APIs worldwide in August 2026?

5 changes

In August 2026, Google Translate gained estimated Share of Search among translation APIs worldwide, from 88.2% to 92.3%.
In August 2026, DeepL lost estimated Share of Search among translation APIs worldwide, from 11.7% to 7.6%.
Estimated monthly branded searches for Microsoft Translator worldwide fell 55.3% over 11 measured months, from 450K to 201K in August 2026.
Estimated monthly branded searches for Amazon Translate worldwide fell 45.5% over 11 measured months, from 4.4K to 2.4K in August 2026.
Estimated monthly branded searches for Smartling worldwide fell 33% over 11 measured months, from 10.3K to 6.9K in August 2026.

Where does Google Translate compete?

Google Translate is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.

Competitor set	Rank	Share of Search	Ranking
Online translation tools	1st of 5	89.5%	Show ranking
AI translation tools	1st of 5	91.7%	Show ranking
Translation APIs	1st of 5	92.3%	Shown above

How is Google Translate measured?

Brandwave collects information about searches that people make online using Google Translate’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

7 branded search terms