Gengo vs Google Translate:Which is more popular?
In September 2026, Google Translate had more branded searches than Gengo among translation services worldwide. Google Translate had about 226 million branded searches, while Gengo had 18,100. Google Translate made up 93.1% of all translation service searches we track, and Gengo accounted for <0.01%. When we asked ChatGPT and Google AI Overviews about translation services, Google Translate appeared in all three answers and Gengo in one. Google Translate was mentioned before Gengo in every answer.
Who do people search for more?
Google Translate, about 12486 searches for every 1 for Gengo
Who does AI mention more?
Google Translate, mentioned in every answer we collected
Who does AI recommend more?
Google Translate, named ahead of Gengo in every answer
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Top translation services in ChatGPT and Google AI Overviews
In three ChatGPT questions, Google Translate appeared in all three answers. Gengo was mentioned in one out of three: in one of the three ChatGPT answers. Google Translate was listed before Gengo in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Google Translate3 of 3Named in 3 of 3 ChatGPT answers
DeepL3 of 3Named in 3 of 3 ChatGPT answers
Microsoft Translator2 of 3Named in 2 of 3 ChatGPT answers
Gengo1 of 3Named in 1 of 3 ChatGPT answers
Lionbridge0 of 3Named in 0 of 3 ChatGPT answers
TransPerfect0 of 3Named in 0 of 3 ChatGPT answers
Lokalise0 of 3Named in 0 of 3 ChatGPT answers
Smartling0 of 3Named in 0 of 3 ChatGPT answers
Unbabel0 of 3Named in 0 of 3 ChatGPT answers
See every answer about translation services
3 answers
Asked ChatGPT
“Which translation service should I use?”
Asked ChatGPT
“What are the best translation services?”
Asked ChatGPT
“What's the best translation service for document translation?”
Searched Google, AI Overview
“translation services”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“document translation service”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Gengo or Google Translate more popular in search?
This chart shows how often people search Google for Gengo and Google Translate by name. Each line represents a brand's share of searches for all nine translation services we track, month by month, from English-language searches worldwide.
Share of searches by month for Google Translate, Gengo. The figures are in the table below the chart.
View monthly share of searches table
| Month | Google Translate | DeepL | Microsoft Translator | Lionbridge | TransPerfect | Gengo | Lokalise | Smartling | Unbabel |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 91.6% | 8.2% | 0.15% | 0.01% | 0.02% | 0.01% | <0.01% | <0.01% | <0.01% |
| Nov 2025 | 91.4% | 8.2% | 0.33% | 0.01% | 0.02% | <0.01% | <0.01% | <0.01% | <0.01% |
| Dec 2025 | 92.8% | 6.8% | 0.28% | 0.01% | 0.01% | <0.01% | <0.01% | <0.01% | <0.01% |
| Jan 2026 | 91.5% | 8.2% | 0.27% | 0.02% | 0.02% | 0.01% | <0.01% | <0.01% | <0.01% |
| Feb 2026 | 92.8% | 6.8% | 0.33% | 0.02% | 0.02% | <0.01% | <0.01% | <0.01% | <0.01% |
| Mar 2026 | 91.6% | 8.2% | 0.12% | 0.02% | 0.02% | <0.01% | <0.01% | <0.01% | <0.01% |
| Apr 2026 | 93.1% | 6.9% | 0.02% | 0.01% | 0.01% | <0.01% | <0.01% | <0.01% | <0.01% |
| May 2026 | 93.1% | 6.9% | 0.02% | 0.01% | 0.01% | <0.01% | <0.01% | <0.01% | <0.01% |
| Jun 2026 | 91.6% | 8.3% | 0.02% | 0.02% | 0.02% | <0.01% | <0.01% | <0.01% | <0.01% |
| Jul 2026 | 93% | 6.8% | 0.1% | 0.02% | 0.02% | <0.01% | <0.01% | <0.01% | <0.01% |
| Aug 2026 | 94.2% | 5.7% | 0.08% | 0.02% | 0.02% | <0.01% | <0.01% | <0.01% | <0.01% |
| Sep 2026 | 93.1% | 6.8% | 0.02% | 0.02% | 0.02% | <0.01% | <0.01% | <0.01% | <0.01% |
How has the Gengo and Google Translate comparison changed over the last 12 months?
3 findings
- Google Translate was ahead of Gengo in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Gengo’s share of searches among translation services worldwide moved from 0.01% to <0.01%, and its estimated monthly branded searches moved from 33.1K to 18.1K.
- Across the 12 months ending September 2026, Google Translate’s share of searches among translation services worldwide moved from 91.6% to 93.1%, and its estimated monthly branded searches moved from 277M to 226M.
How did search popularity change for translation services worldwide in September 2026?
2 changes
In September 2026, Google Translate lost share of searches among translation services worldwide, from 94.2% to 93.1%.
Estimated monthly branded searches for Gengo worldwide fell 45.3% over 12 measured months, from 33.1K to 18.1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Gengo’s and Google Translate’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Gengo
1 branded search term
- gengo
Google Translate
1 branded search term
- google translate
Other head-to-heads among translation services
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