Translation APIs:Which are searched most?
In August 2026, Google Translate was the most searched among translation APIs worldwide, with an estimated 228M branded searches and 92.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Google Translate92.3%
DeepL7.6%
Microsoft Translator0.08%
Smartling<0.01%
Amazon Translate<0.01%
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Share of SearchLeaderboard
Compare the APIs used to translate content. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Google Translate, DeepL. The figures are in the table below the chart.
View monthly share of search table
| Month | Google Translate | DeepL | Microsoft Translator | Smartling | Amazon Translate |
|---|---|---|---|---|---|
| Oct 2025 | 89.8% | 10.1% | 0.15% | <0.01% | <0.01% |
| Nov 2025 | 90.4% | 9.2% | 0.33% | <0.01% | <0.01% |
| Dec 2025 | 91.6% | 8.1% | 0.27% | <0.01% | <0.01% |
| Jan 2026 | 90.7% | 9% | 0.27% | <0.01% | <0.01% |
| Feb 2026 | 91.6% | 8.1% | 0.33% | <0.01% | <0.01% |
| Mar 2026 | 89.8% | 10.1% | 0.12% | <0.01% | <0.01% |
| Apr 2026 | 91.2% | 8.7% | 0.02% | <0.01% | <0.01% |
| May 2026 | 90.8% | 9.1% | 0.02% | <0.01% | <0.01% |
| Jun 2026 | 89% | 10.9% | 0.02% | <0.01% | <0.01% |
| Jul 2026 | 88.2% | 11.7% | 0.09% | <0.01% | <0.01% |
| Aug 2026 | 92.3% | 7.6% | 0.08% | <0.01% | <0.01% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 92.3% | 228M | -0.55% | +4.1 points | |
| 2, held 2nd | 7.6% | 18.7M | -38.3% | -4.1 points | |
| 3, held 3rd | 0.08% | 201K | -18.3% | 0 points | |
| 4, held 4th | <0.01% | 6.9K | -19.1% | 0 points | |
| 5, held 5th | <0.01% | 2.4K | -0.41% | 0 points |
92.3%
Held 1st. 228M estimated branded searches, -0.55% vs prior month. Share +4.1 points.
2.
7.6%
Held 2nd. 18.7M estimated branded searches, -38.3% vs prior month. Share -4.1 points.
0.08%
Held 3rd. 201K estimated branded searches, -18.3% vs prior month. Share 0 points.
<0.01%
Held 4th. 6.9K estimated branded searches, -19.1% vs prior month. Share 0 points.
<0.01%
Held 5th. 2.4K estimated branded searches, -0.41% vs prior month. Share 0 points.
Compare search popularity between leading brands
Which brand is most popular in search among translation APIs worldwide?
5 brands
In August 2026, Google Translate was the most searched among translation APIs worldwide, with an estimated 228M branded searches and 92.3% estimated Share of Search within this set. DeepL is in 2nd place, 84.7 percentage points behind at 7.6% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Google Translate | 89.8% → 92.3% | 92.3%Aug 2026 | 88.2%Jul 2026 | 1st |
| DeepL | 10.1% → 7.6% | 11.7%Jul 2026 | 7.6%Aug 2026 | 2nd |
| Microsoft Translator | 0.15% → 0.08% | 0.33%Feb 2026 | 0.02%May 2026 | 3rd |
| Smartling | <0.01% | <0.01%Jan 2026 | <0.01%Nov 2025 | 4th |
| Amazon Translate | <0.01% | <0.01%Oct 2025 | <0.01%May 2026 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Google Translate’s estimated Share of Search among translation APIs worldwide increased from 89.8% to 92.3%.
- Across the 11 months ending August 2026, DeepL’s estimated Share of Search among translation APIs worldwide decreased from 10.1% to 7.6%.
- Across the 11 months ending August 2026, Google Translate’s estimated Share of Search among translation APIs worldwide peaked at 92.3% in August 2026 and was lowest at 88.2% in July 2026.
- Across the 11 months ending August 2026, DeepL’s estimated Share of Search among translation APIs worldwide peaked at 11.7% in July 2026 and was lowest at 7.6% in August 2026.
- Across the 11 months ending August 2026, Microsoft Translator, Smartling and Amazon Translate held steady: their estimated Share of Search among translation APIs worldwide each moved less than 0.5 percentage points.
How did search popularity change for translation APIs worldwide in August 2026?
5 changes
In August 2026, Google Translate gained estimated Share of Search among translation APIs worldwide, from 88.2% to 92.3%.
In August 2026, DeepL lost estimated Share of Search among translation APIs worldwide, from 11.7% to 7.6%.
Estimated monthly branded searches for Microsoft Translator worldwide fell 55.3% over 11 measured months, from 450K to 201K in August 2026.
Estimated monthly branded searches for Amazon Translate worldwide fell 45.5% over 11 measured months, from 4.4K to 2.4K in August 2026.
Estimated monthly branded searches for Smartling worldwide fell 33% over 11 measured months, from 10.3K to 6.9K in August 2026.
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