How popular isSmartling in search?
In August 2026, there were an estimated 6.9K branded searches for Smartling worldwide which is down 33% over the last 11 months. Smartling holds <0.01% estimated Share of Search among translation APIs worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Google Translate92.3%
DeepL7.6%
Microsoft Translator0.08%
Smartling<0.01%
Amazon Translate<0.01%
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Which translation APIs compete with Smartling?
Share of Search by month for Google Translate, DeepL, Smartling. The figures are in the table below the chart.
View monthly share of search table
| Month | Google Translate | DeepL | Microsoft Translator | Smartling | Amazon Translate |
|---|---|---|---|---|---|
| Oct 2025 | 89.8% | 10.1% | 0.15% | <0.01% | <0.01% |
| Nov 2025 | 90.4% | 9.2% | 0.33% | <0.01% | <0.01% |
| Dec 2025 | 91.6% | 8.1% | 0.27% | <0.01% | <0.01% |
| Jan 2026 | 90.7% | 9% | 0.27% | <0.01% | <0.01% |
| Feb 2026 | 91.6% | 8.1% | 0.33% | <0.01% | <0.01% |
| Mar 2026 | 89.8% | 10.1% | 0.12% | <0.01% | <0.01% |
| Apr 2026 | 91.2% | 8.7% | 0.02% | <0.01% | <0.01% |
| May 2026 | 90.8% | 9.1% | 0.02% | <0.01% | <0.01% |
| Jun 2026 | 89% | 10.9% | 0.02% | <0.01% | <0.01% |
| Jul 2026 | 88.2% | 11.7% | 0.09% | <0.01% | <0.01% |
| Aug 2026 | 92.3% | 7.6% | 0.08% | <0.01% | <0.01% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 92.3% | 228M | -0.55% | +4.1 points | |
| 2, held 2nd | 7.6% | 18.7M | -38.3% | -4.1 points | |
| 3, held 3rd | 0.08% | 201K | -18.3% | 0 points | |
| 4, held 4th | <0.01% | 6.9K | -19.1% | 0 points | |
| 5, held 5th | <0.01% | 2.4K | 0% | 0 points |
92.3%
Held 1st. 228M estimated branded searches, -0.55% vs prior month. Share +4.1 points.
2.
7.6%
Held 2nd. 18.7M estimated branded searches, -38.3% vs prior month. Share -4.1 points.
0.08%
Held 3rd. 201K estimated branded searches, -18.3% vs prior month. Share 0 points.
<0.01%
Held 4th. 6.9K estimated branded searches, -19.1% vs prior month. Share 0 points.
<0.01%
Held 5th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Smartling and its closest rivals
How has branded search demand for Smartling changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Smartling worldwide fell from 10.3K to 6.9K.
- Across the 11 months ending August 2026, Smartling’s estimated Share of Search among translation APIs worldwide held steady at <0.01%.
How did search popularity change for translation APIs worldwide in August 2026?
5 changes
In August 2026, Google Translate gained estimated Share of Search among translation APIs worldwide, from 88.2% to 92.3%.
In August 2026, DeepL lost estimated Share of Search among translation APIs worldwide, from 11.7% to 7.6%.
Estimated monthly branded searches for Microsoft Translator worldwide fell 55.3% over 11 measured months, from 450K to 201K in August 2026.
Estimated monthly branded searches for Amazon Translate worldwide fell 45.5% over 11 measured months, from 4.4K to 2.4K in August 2026.
Estimated monthly branded searches for Smartling worldwide fell 33% over 11 measured months, from 10.3K to 6.9K in August 2026.
Where does Smartling compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| AI translation tools | 5th of 5 | <0.01% | Show ranking |
| Translation APIs | 4th of 5 | <0.01% | Shown above |
| Translation services | 5th of 6 | 5.2% | Show ranking |
| Translation management systems | 3rd of 6 | 18.6% | Show ranking |
| Translation management platforms | 3rd of 5 | 18.6% | Show ranking |
How is Smartling measured?
Brandwave collects information about searches that people make online using Smartling’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
6 branded search terms
- smartling
- smartling com
- smartling platform
- smartling software
- smartling translation
- translation smartling
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Is Smartling your brand?
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