Brandwave

Website localization platforms:Which brands are most popular in search?

In August 2026, Weglot was the most searched among website localization platforms worldwide, with an estimated 22.5K branded searches and 44.7% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Weglot44.7%
  2. Crowdin30.4%
  3. Lokalise16.5%
  4. Phrase8.1%
  5. Localize0.42%

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Share of SearchLeaderboard

Compare tools for translating websites and managing multilingual content. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among website localization platforms worldwide, by month

Share of Search by month for Weglot, Crowdin, Lokalise, Phrase. The figures are in the table below the chart.

View monthly share of search table
MonthWeglotCrowdinLokalisePhraseLocalize
Oct 202547.9%26.8%18.2%6.3%0.68%
Nov 202543.4%29.7%20.2%6.1%0.61%
Dec 202547.9%26.8%18%6.6%0.68%
Jan 202641.1%34.1%18.7%5.6%0.58%
Feb 202643.3%29.6%19.9%6.6%0.61%
Mar 202641.4%28.3%23%6.5%0.72%
Apr 202643.6%29.7%19.8%6.3%0.62%
May 202640.7%33.8%18.5%6.6%0.47%
Jun 202643.2%29.4%19.5%7.4%0.5%
Jul 202644.7%30.6%16.7%7.5%0.52%
Aug 202644.7%30.4%16.5%8.1%0.42%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Weglot

    44.7%

    held 1st · 22.5K estimated branded searches · 0% vs prior month · -0.1 points

  2. 2.Crowdin

    30.4%

    held 2nd · 15.3K estimated branded searches · -0.45% vs prior month · -0.2 points

  3. 3.Lokalise

    16.5%

    held 3rd · 8.3K estimated branded searches · -0.95% vs prior month · -0.2 points

  4. 4.Phrase

    8.1%

    held 4th · 4.1K estimated branded searches · +8% vs prior month · +0.6 points

  5. 5.Localize

    0.42%

    held 5th · 210 estimated branded searches · -19.2% vs prior month · -0.1 points

Compare search popularity between leading brands

Which brand is most popular in search among website localization platforms worldwide?

In August 2026, Weglot was the most searched among website localization platforms worldwide, with an estimated 22.5K branded searches and 44.7% estimated Share of Search within this set. Crowdin is in 2nd place, 14.2 percentage points behind at 30.4% Share of Search.

Global website localization platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Weglot47.9% → 44.7%47.9%Oct 202540.7%May 20261st
Crowdin26.8% → 30.4%34.1%Jan 202626.8%Dec 20252nd
Lokalise18.2% → 16.5%23%Mar 202616.5%Aug 20263rd
Phrase6.3% → 8.1%8.1%Aug 20265.6%Jan 20264th
Localize0.68% → 0.42%0.72%Mar 20260.42%Aug 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Weglot’s estimated Share of Search among website localization platforms worldwide decreased from 47.9% to 44.7%.
  • Across the 11 months ending August 2026, Crowdin’s estimated Share of Search among website localization platforms worldwide increased from 26.8% to 30.4%.
  • Across the 11 months ending August 2026, Lokalise’s estimated Share of Search among website localization platforms worldwide decreased from 18.2% to 16.5%.
  • Across the 11 months ending August 2026, Phrase’s estimated Share of Search among website localization platforms worldwide increased from 6.3% to 8.1%.
  • Across the 11 months ending August 2026, Weglot’s estimated Share of Search among website localization platforms worldwide peaked at 47.9% in October 2025 and was lowest at 40.7% in May 2026.
  • Across the 11 months ending August 2026, Crowdin’s estimated Share of Search among website localization platforms worldwide peaked at 34.1% in January 2026 and was lowest at 26.8% in December 2025.
  • Across the 11 months ending August 2026, Lokalise’s estimated Share of Search among website localization platforms worldwide peaked at 23% in March 2026 and was lowest at 16.5% in August 2026.
  • Across the 11 months ending August 2026, Phrase’s estimated Share of Search among website localization platforms worldwide peaked at 8.1% in August 2026 and was lowest at 5.6% in January 2026.
  • Across the 11 months ending August 2026, Localize held steady: its estimated Share of Search among website localization platforms worldwide moved less than 0.5 percentage points.

How did search popularity change for website localization platforms worldwide in August 2026?

  1. In August 2026, Phrase gained estimated Share of Search among website localization platforms worldwide, from 7.5% to 8.1%.

  2. Estimated monthly branded searches for Localize worldwide fell 56.3% over 11 measured months, from 480 to 210 in August 2026.

  3. Estimated monthly branded searches for Lokalise worldwide fell 35.1% over 11 measured months, from 12.8K to 8.3K in August 2026.

  4. Estimated monthly branded searches for Weglot worldwide fell 32.9% over 11 measured months, from 33.6K to 22.5K in August 2026.

  5. Estimated monthly branded searches for Crowdin worldwide fell 18.4% over 11 measured months, from 18.8K to 15.3K in August 2026.

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