Brandwave

How popular isSmartling?

In September 2026, people searched for Smartling by name about 8,380 times worldwide, an 18.2% decrease from the previous year. These searches made up 13.9% of all global website localization platform searches, placing Smartling fourth out of seven platforms. When we asked both ChatGPT and Google AI Overviews about website localization platforms, Smartling appeared in four of the five answers and was the fourth most recommended of the seven.

Search and AI answers in September 2026

Smartling is the fourth most searched of 7 competitors and the fourth most recommended in AI answers.

  1. WeglotShare of searches 38.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. CrowdinShare of searches 26.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  3. LokaliseShare of searches 13.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  4. SmartlingShare of searches 13.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  5. TransifexShare of searches 5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th

+2 more

Smartling website (opens in a new tab)

Follow Smartling and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top website localization platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Smartling was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Smartling is the fourth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Weglot1st
  2. Lokalise2nd
  3. Crowdin3rd
  4. Smartling4th
  5. Phrase5th
  6. Transifex6th
  7. Localize–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Lokalise5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Weglot4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Crowdin4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Smartling4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Phrase3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Transifex2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Localize0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about website localization platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which website localization platforms compete with Smartling?

Smartling against website localization platforms worldwide, by month

Share of searches by month for Weglot, Crowdin, Lokalise, Smartling, Transifex. The figures are in the table below the chart.

View monthly share of searches table
MonthWeglotCrowdinLokaliseSmartlingTransifexLocalizePhrase
Oct 202542.2%23.4%15.2%12.5%4.5%1.7%0.47%
Nov 202538.7%26.2%17%11.4%5%1.4%0.36%
Dec 202542.1%23.3%15.2%12.4%5.5%1.2%0.29%
Jan 202635.8%29.4%15.7%12.8%4.7%1.3%0.36%
Feb 202638.6%26.1%17%11.4%5.1%1.6%0.39%
Mar 202635.8%24.2%19.3%12.9%4.7%2.7%0.34%
Apr 202638.8%26.2%17.1%11.4%4.1%2%0.4%
May 202635.5%29.2%15.6%12.8%4.6%2%0.38%
Jun 202637.7%25.4%16.5%13.5%4.8%1.6%0.32%
Jul 202639.3%26.5%14.1%14.1%4.2%1.5%0.31%
Aug 202640.4%27.3%14.5%11.8%4.3%1.4%0.22%
Sep 202638.9%26.3%13.9%13.9%5%1.7%0.31%

  1. 1.Weglot

    38.9%

    Held 1st. 22.6K estimated branded searches, +0.31% vs prior month. Share -1.5 points.

  2. 2.Crowdin

    26.3%

    Held 2nd. 15.3K estimated branded searches, +0.59% vs prior month. Share -1 points.

  3. 3.Lokalise

    13.9%

    Held 3rd. 8.1K estimated branded searches, 0% vs prior month. Share -0.6 points.

  4. 4.Smartling

    13.9%

    Held 4th. 8.1K estimated branded searches, +22.7% vs prior month. Share +2.1 points.

  5. 5.Transifex

    5%

    Held 5th. 2.9K estimated branded searches, +20.8% vs prior month. Share +0.7 points.

  6. 6.Localize

    1.7%

    Held 6th. 980 estimated branded searches, +22.5% vs prior month. Share +0.3 points.

  7. 7.Phrase

    0.31%

    Held 7th. 180 estimated branded searches, +50% vs prior month. Share +0.1 points.

Compare popularity between Smartling and its closest rivals

Every comparison with Smartling

19 comparisons

How has branded search demand for Smartling changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Smartling worldwide fell from 10.2K to 8.4K.
  • Across the 12 months ending September 2026, Smartling’s share of searches among website localization platforms worldwide increased from 12.5% to 13.9%.
  • Across the 12 months ending September 2026, Smartling’s share of searches among website localization platforms worldwide peaked at 14.1% in July 2026 and was lowest at 11.4% in November 2025.

How did search popularity change for website localization platforms worldwide in September 2026?

6 changes

  1. In September 2026, Smartling gained share of searches among website localization platforms worldwide, from 11.8% to 13.9%.

  2. In September 2026, Transifex gained share of searches among website localization platforms worldwide, from 4.3% to 5%.

  3. In September 2026, Weglot lost share of searches among website localization platforms worldwide, from 40.4% to 38.9%.

  4. In September 2026, Crowdin lost share of searches among website localization platforms worldwide, from 27.3% to 26.3%.

  5. In September 2026, Lokalise lost share of searches among website localization platforms worldwide, from 14.5% to 13.9%.

  6. Estimated monthly branded searches for Phrase worldwide fell 51.4% over 12 measured months, from 370 to 180 in September 2026.

How are Smartling’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Smartling’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • smartling
  • smartling platform
  • smartling translation
  • translation smartling

Do you work for Smartling? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Smartling compete?

Smartling is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
AI translation tools6th of 6<0.01%Show ranking
Translation services8th of 9<0.01%Show ranking
Translation APIs4th of 5<0.01%Show ranking
Website localization platforms4th of 713.9%Shown above
Translation management platforms3rd of 715.7%Show ranking
Localisation management platforms3rd of 717.4%Show ranking
Creator with pink hair and a pink jacket

Is Smartling your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free