Reverso vs Smartling:Which is more popular by branded search?
In August 2026, Reverso had more branded searches than Smartling among AI translation tools worldwide. Reverso was estimated to have 1.9M branded searches compared to Smartling’s 6.9K, and held a 0.76% Share of Search versus Smartling’s <0.01%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Reverso or Smartling?
Compare the tools used to translate text and documents. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Reverso, Smartling. The figures are in the table below the chart.
View monthly share of search table
| Month | Google Translate | DeepL | Reverso | Lokalise | Smartling |
|---|---|---|---|---|---|
| Oct 2025 | 88.7% | 9.9% | 1.3% | <0.01% | <0.01% |
| Nov 2025 | 89.5% | 9.1% | 1.3% | <0.01% | <0.01% |
| Dec 2025 | 90.8% | 8% | 1.1% | <0.01% | <0.01% |
| Jan 2026 | 89.7% | 8.9% | 1.3% | <0.01% | <0.01% |
| Feb 2026 | 90.6% | 8% | 1.3% | <0.01% | <0.01% |
| Mar 2026 | 88.7% | 9.9% | 1.3% | <0.01% | <0.01% |
| Apr 2026 | 90.3% | 8.6% | 1.1% | <0.01% | <0.01% |
| May 2026 | 89.9% | 9% | 1.1% | <0.01% | <0.01% |
| Jun 2026 | 88.1% | 10.8% | 1.1% | <0.01% | <0.01% |
| Jul 2026 | 87.5% | 11.6% | 0.87% | <0.01% | <0.01% |
| Aug 2026 | 91.7% | 7.5% | 0.76% | <0.01% | <0.01% |
| Sep 2026 | — | — | — | — | — |
How has the Reverso and Smartling comparison changed over the last 12 months?
3 findings
- Reverso was ahead of Smartling in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Reverso’s estimated Share of Search among AI translation tools worldwide moved from 1.3% to 0.76%, and its estimated monthly branded searches moved from 4.1M to 1.9M.
- Across the 11 months ending August 2026, Smartling’s estimated Share of Search among AI translation tools worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 10.3K to 6.9K.
How did search popularity change for AI translation tools worldwide in August 2026?
2 changes
In August 2026, Smartling fell from 4th to 5th among AI translation tools worldwide.
Estimated monthly branded searches for Reverso worldwide fell 54.5% over 11 measured months, from 4.1M to 1.9M in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Reverso’s and Smartling’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.