How popular isSmartling in search?
In August 2026, there were an estimated 6.9K branded searches for Smartling worldwide which is down 33% over the last 11 months. Smartling holds 18.6% estimated Share of Search among translation management platforms worldwide and is ranked 3rd of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which translation management platforms compete with Smartling?
Share of Search by month for Crowdin, Lokalise, Smartling, Phrase, Transifex. The figures are in the table below the chart.
View monthly share of search table
| Month | Crowdin | Lokalise | Smartling | Phrase | Transifex |
|---|---|---|---|---|---|
| Oct 2025 | 37.6% | 25.6% | 20.6% | 8.9% | 7.3% |
| Nov 2025 | 39.5% | 26.8% | 17.8% | 8.1% | 7.7% |
| Dec 2025 | 36.8% | 24.8% | 20.7% | 9.1% | 8.7% |
| Jan 2026 | 43% | 23.6% | 19.5% | 7% | 6.9% |
| Feb 2026 | 39.4% | 26.4% | 17.7% | 8.7% | 7.7% |
| Mar 2026 | 35.9% | 29.2% | 19.7% | 8.3% | 7% |
| Apr 2026 | 40.3% | 26.8% | 18.1% | 8.5% | 6.3% |
| May 2026 | 42.5% | 23.2% | 19.3% | 8.3% | 6.7% |
| Jun 2026 | 37.7% | 24.9% | 20.7% | 9.5% | 7.2% |
| Jul 2026 | 40% | 21.8% | 22.1% | 9.8% | 6.3% |
| Aug 2026 | 41.4% | 22.4% | 18.6% | 11% | 6.6% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 41.4% | 15.3K | -0.45% | +1.4 points | |
| 2, moved from 3rd to 2nd | 22.4% | 8.3K | -0.95% | +0.7 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 18.6% | 6.9K | -19.1% | -3.5 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 11% | 4.1K | +8% | +1.2 points | |
| 5, held 5th | 6.6% | 2.4K | -0.41% | +0.2 points |
1.
Crowdin41.4%
held 1st · 15.3K estimated branded searches · -0.45% vs prior month · +1.4 points
2.
Lokalise
22.4%
moved from 3rd to 2nd · 8.3K estimated branded searches · -0.95% vs prior month · +0.7 points
18.6%
moved from 2nd to 3rd · 6.9K estimated branded searches · -19.1% vs prior month · -3.5 points
4.
Phrase11%
held 4th · 4.1K estimated branded searches · +8% vs prior month · +1.2 points
6.6%
held 5th · 2.4K estimated branded searches · -0.41% vs prior month · +0.2 points
Compare search popularity between Smartling and its closest rivals
How has branded search demand for Smartling changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Smartling worldwide fell from 10.3K to 6.9K.
- Across the 11 months ending August 2026, Smartling’s estimated Share of Search among translation management platforms worldwide decreased from 20.6% to 18.6%.
- Across the 11 months ending August 2026, Smartling’s estimated Share of Search among translation management platforms worldwide peaked at 22.1% in July 2026 and was lowest at 17.7% in February 2026.
How did search popularity change for translation management platforms worldwide in August 2026?
5 changes
In August 2026, Lokalise overtook Smartling to rank 2nd among translation management platforms worldwide, at 22.4%.
In August 2026, Crowdin gained estimated Share of Search among translation management platforms worldwide, from 40% to 41.4%.
In August 2026, Phrase gained estimated Share of Search among translation management platforms worldwide, from 9.8% to 11%.
In August 2026, Smartling lost estimated Share of Search among translation management platforms worldwide, from 22.1% to 18.6%.
Estimated monthly branded searches for Transifex worldwide fell 33.6% over 11 measured months, from 3.7K to 2.4K in August 2026.
How is Smartling measured?
Brandwave collects information about searches that people make online using Smartling’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
6 branded search terms
- smartling
- smartling com
- smartling platform
- smartling software
- smartling translation
- translation smartling
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Is Smartling your brand?
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