Microsoft Translator vs Smartling:Which is more popular by branded search?
In August 2026, Microsoft Translator had more branded searches than Smartling among translation APIs worldwide. Microsoft Translator was estimated to have 201K branded searches compared to Smartling’s 6.9K, and held a 0.08% Share of Search versus Smartling’s <0.01%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Microsoft Translator or Smartling?
Compare the APIs used to translate content. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Microsoft Translator, Smartling. The figures are in the table below the chart.
View monthly share of search table
| Month | Google Translate | DeepL | Microsoft Translator | Smartling | Amazon Translate |
|---|---|---|---|---|---|
| Oct 2025 | 89.8% | 10.1% | 0.15% | <0.01% | <0.01% |
| Nov 2025 | 90.4% | 9.2% | 0.33% | <0.01% | <0.01% |
| Dec 2025 | 91.6% | 8.1% | 0.27% | <0.01% | <0.01% |
| Jan 2026 | 90.7% | 9% | 0.27% | <0.01% | <0.01% |
| Feb 2026 | 91.6% | 8.1% | 0.33% | <0.01% | <0.01% |
| Mar 2026 | 89.8% | 10.1% | 0.12% | <0.01% | <0.01% |
| Apr 2026 | 91.2% | 8.7% | 0.02% | <0.01% | <0.01% |
| May 2026 | 90.8% | 9.1% | 0.02% | <0.01% | <0.01% |
| Jun 2026 | 89% | 10.9% | 0.02% | <0.01% | <0.01% |
| Jul 2026 | 88.2% | 11.7% | 0.09% | <0.01% | <0.01% |
| Aug 2026 | 92.3% | 7.6% | 0.08% | <0.01% | <0.01% |
| Sep 2026 | — | — | — | — | — |
How has the Microsoft Translator and Smartling comparison changed over the last 12 months?
3 findings
- Microsoft Translator was ahead of Smartling in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Microsoft Translator’s estimated Share of Search among translation APIs worldwide moved from 0.15% to 0.08%, and its estimated monthly branded searches moved from 450K to 201K.
- Across the 11 months ending August 2026, Smartling’s estimated Share of Search among translation APIs worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 10.3K to 6.9K.
How did search popularity change for translation APIs worldwide in August 2026?
2 changes
Estimated monthly branded searches for Microsoft Translator worldwide fell 55.3% over 11 measured months, from 450K to 201K in August 2026.
Estimated monthly branded searches for Smartling worldwide fell 33% over 11 measured months, from 10.3K to 6.9K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Microsoft Translator’s and Smartling’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Microsoft Translator
1 branded search term
- microsoft translator
Smartling
6 branded search terms
- smartling
- smartling com
- smartling platform
- smartling software
- smartling translation
- translation smartling
Put your own brand in this comparison
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