How popular isGoogle Translate in search?

Q: Who owns Google Translate?

Google Translate is owned by Google. Brandwave also tracks AppSheet, Chrome Remote Desktop, Firebase, Fitbit, Google, Google Ads, Google Analytics, Google Chat, Google Classroom, Google Cloud, Google Drive, Google Forms, Google Gemini, Google Maps, Google Maps Platform, Google Meet, Google Nest, Google Slides, Google Workspace, Looker, Looker Studio, Snapseed, YouTube and YouTube Music, owned by the same company, worldwide.

In August 2026, there were an estimated 228M branded searches for Google Translate worldwide which is down 18.2% over the last 11 months. Google Translate holds 91.7% estimated Share of Search among AI translation tools worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

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Which AI translation tools compete with Google Translate?

Google Translate against AI translation tools worldwide, by month

Month	Google Translate	DeepL	Reverso	Lokalise	Smartling
Oct 2025	88.7%	9.9%	1.3%	<0.01%	<0.01%
Nov 2025	89.5%	9.1%	1.3%	<0.01%	<0.01%
Dec 2025	90.8%	8%	1.1%	<0.01%	<0.01%
Jan 2026	89.7%	8.9%	1.3%	<0.01%	<0.01%
Feb 2026	90.6%	8%	1.3%	<0.01%	<0.01%
Mar 2026	88.7%	9.9%	1.3%	<0.01%	<0.01%
Apr 2026	90.3%	8.6%	1.1%	<0.01%	<0.01%
May 2026	89.9%	9%	1.1%	<0.01%	<0.01%
Jun 2026	88.1%	10.8%	1.1%	<0.01%	<0.01%
Jul 2026	87.5%	11.6%	0.87%	<0.01%	<0.01%
Aug 2026	91.7%	7.5%	0.76%	<0.01%	<0.01%
Sep 2026	—	—	—	—	—

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Google Translate Google	91.7%	228M	-0.55%	+4.2 points
2, held 2nd	DeepL	7.5%	18.7M	-38.3%	-4.1 points
3, held 3rd	Reverso	0.76%	1.9M	-16.9%	-0.1 points
4, moved from 5th to 4th	Lokalise	<0.01%	8.3K	-0.95%	0 pointsmoved from 5th to 4th
5, moved from 4th to 5th	Smartling	<0.01%	6.9K	-19.1%	0 pointsmoved from 4th to 5th

1.Google Translate
91.7%
Held 1st. 228M estimated branded searches, -0.55% vs prior month. Share +4.2 points.
2.DeepL
7.5%
Held 2nd. 18.7M estimated branded searches, -38.3% vs prior month. Share -4.1 points.
3.Reverso
0.76%
Held 3rd. 1.9M estimated branded searches, -16.9% vs prior month. Share -0.1 points.
4.Lokalise
<0.01%
Moved from 5th to 4th. 8.3K estimated branded searches, -0.95% vs prior month. Share 0 points.
5.Smartling
<0.01%
Moved from 4th to 5th. 6.9K estimated branded searches, -19.1% vs prior month. Share 0 points.

Compare search popularity between Google Translate and its closest rivals

How has branded search demand for Google Translate changed worldwide over the last 12 months?

3 findings

Across the 11 months ending August 2026, estimated monthly branded searches for Google Translate worldwide fell from 278M to 228M.
Across the 11 months ending August 2026, Google Translate’s estimated Share of Search among AI translation tools worldwide increased from 88.7% to 91.7%.
Across the 11 months ending August 2026, Google Translate’s estimated Share of Search among AI translation tools worldwide peaked at 91.7% in August 2026 and was lowest at 87.5% in July 2026.

How did search popularity change for AI translation tools worldwide in August 2026?

5 changes

In August 2026, Google Translate gained estimated Share of Search among AI translation tools worldwide, from 87.5% to 91.7%.
In August 2026, DeepL lost estimated Share of Search among AI translation tools worldwide, from 11.6% to 7.5%.
In August 2026, Lokalise rose from 5th to 4th among AI translation tools worldwide.
In August 2026, Smartling fell from 4th to 5th among AI translation tools worldwide.
Estimated monthly branded searches for Reverso worldwide fell 54.5% over 11 measured months, from 4.1M to 1.9M in August 2026.

Where does Google Translate compete?

Google Translate is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.

Competitor set	Rank	Share of Search	Ranking
Online translation tools	1st of 5	89.5%	Show ranking
AI translation tools	1st of 5	91.7%	Shown above
Translation APIs	1st of 5	92.3%	Show ranking

How is Google Translate measured?

Brandwave collects information about searches that people make online using Google Translate’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

7 branded search terms