AI translation tools:Which brands are most popular in search?
In August 2026, Google Translate was the most searched among AI translation tools worldwide, with an estimated 228M branded searches and 91.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Google Translate91.7%
DeepL7.5%
Reverso0.76%Lokalise<0.01%
Smartling<0.01%
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Share of SearchLeaderboard
Compare the tools used to translate text and documents. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Google Translate, DeepL. The figures are in the table below the chart.
View monthly share of search table
| Month | Google Translate | DeepL | Reverso | Lokalise | Smartling |
|---|---|---|---|---|---|
| Oct 2025 | 88.7% | 9.9% | 1.3% | <0.01% | <0.01% |
| Nov 2025 | 89.5% | 9.1% | 1.3% | <0.01% | <0.01% |
| Dec 2025 | 90.8% | 8% | 1.1% | <0.01% | <0.01% |
| Jan 2026 | 89.7% | 8.9% | 1.3% | <0.01% | <0.01% |
| Feb 2026 | 90.6% | 8% | 1.3% | <0.01% | <0.01% |
| Mar 2026 | 88.7% | 9.9% | 1.3% | <0.01% | <0.01% |
| Apr 2026 | 90.3% | 8.6% | 1.1% | <0.01% | <0.01% |
| May 2026 | 89.9% | 9% | 1.1% | <0.01% | <0.01% |
| Jun 2026 | 88.1% | 10.8% | 1.1% | <0.01% | <0.01% |
| Jul 2026 | 87.5% | 11.6% | 0.87% | <0.01% | <0.01% |
| Aug 2026 | 91.7% | 7.5% | 0.76% | <0.01% | <0.01% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 91.7% | 228M | -0.55% | +4.2 points | |
| 2, held 2nd | 7.5% | 18.7M | -38.3% | -4.1 points | |
| 3, held 3rd | 0.76% | 1.9M | -16.9% | -0.1 points | |
| 4, moved from 5th to 4th | <0.01% | 8.3K | -0.95% | 0 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | <0.01% | 6.9K | -19.1% | 0 pointsmoved from 4th to 5th |
91.7%
Held 1st. 228M estimated branded searches, -0.55% vs prior month. Share +4.2 points.
2.
7.5%
Held 2nd. 18.7M estimated branded searches, -38.3% vs prior month. Share -4.1 points.
3.
Reverso0.76%
Held 3rd. 1.9M estimated branded searches, -16.9% vs prior month. Share -0.1 points.
4.
<0.01%
Moved from 5th to 4th. 8.3K estimated branded searches, -0.95% vs prior month. Share 0 points.
<0.01%
Moved from 4th to 5th. 6.9K estimated branded searches, -19.1% vs prior month. Share 0 points.
Compare search popularity between leading brands
Which brand is most popular in search among AI translation tools worldwide?
5 brands
In August 2026, Google Translate was the most searched among AI translation tools worldwide, with an estimated 228M branded searches and 91.7% estimated Share of Search within this set. DeepL is in 2nd place, 84.2 percentage points behind at 7.5% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Google Translate | 88.7% → 91.7% | 91.7%Aug 2026 | 87.5%Jul 2026 | 1st |
| DeepL | 9.9% → 7.5% | 11.6%Jul 2026 | 7.5%Aug 2026 | 2nd |
| Reverso | 1.3% → 0.76% | 1.3%Feb 2026 | 0.76%Aug 2026 | 3rd |
| Lokalise | <0.01% | <0.01%Mar 2026 | <0.01%Jul 2026 | 4th |
| Smartling | <0.01% | <0.01%Jan 2026 | <0.01%May 2026 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Google Translate’s estimated Share of Search among AI translation tools worldwide increased from 88.7% to 91.7%.
- Across the 11 months ending August 2026, DeepL’s estimated Share of Search among AI translation tools worldwide decreased from 9.9% to 7.5%.
- Across the 11 months ending August 2026, Reverso’s estimated Share of Search among AI translation tools worldwide decreased from 1.3% to 0.76%.
- Across the 11 months ending August 2026, Google Translate’s estimated Share of Search among AI translation tools worldwide peaked at 91.7% in August 2026 and was lowest at 87.5% in July 2026.
- Across the 11 months ending August 2026, DeepL’s estimated Share of Search among AI translation tools worldwide peaked at 11.6% in July 2026 and was lowest at 7.5% in August 2026.
- Across the 11 months ending August 2026, Lokalise and Smartling held steady: their estimated Share of Search among AI translation tools worldwide each moved less than 0.5 percentage points.
How did search popularity change for AI translation tools worldwide in August 2026?
5 changes
In August 2026, Google Translate gained estimated Share of Search among AI translation tools worldwide, from 87.5% to 91.7%.
In August 2026, DeepL lost estimated Share of Search among AI translation tools worldwide, from 11.6% to 7.5%.
In August 2026, Lokalise rose from 5th to 4th among AI translation tools worldwide.
In August 2026, Smartling fell from 4th to 5th among AI translation tools worldwide.
Estimated monthly branded searches for Reverso worldwide fell 54.5% over 11 measured months, from 4.1M to 1.9M in August 2026.
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